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Branded Women in U. S. Television : When People Become Corporations.

By: Material type: TextTextSeries: Critical Studies in Television SeriesPublisher: Lanham : Lexington Books/Fortress Academic, 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (134 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780739187944
Subject(s): Genre/Form: Additional physical formats: Print version:: Branded Women in U. S. TelevisionDDC classification:
  • 384.55/320820973
LOC classification:
  • HF6146.P78 .B54 2014
Online resources:
Contents:
Intro -- Title Page -- Acknowledgments -- Preface -- Part I -- Introduction -- From Midcentury Housewives to Martha Stewart -- Zeitgeist and Camp at Bravo TV -- Part II -- The Entrepreneurial Housewife -- The Curious Presence of the Upper Class in Reality Television -- Embodying Neoliberalism -- Conclusion -- References -- Index -- About the Author.
Summary: This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
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Intro -- Title Page -- Acknowledgments -- Preface -- Part I -- Introduction -- From Midcentury Housewives to Martha Stewart -- Zeitgeist and Camp at Bravo TV -- Part II -- The Entrepreneurial Housewife -- The Curious Presence of the Upper Class in Reality Television -- Embodying Neoliberalism -- Conclusion -- References -- Index -- About the Author.

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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