Big Data : Using SMART Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance.

Intro -- BIG DATA USING SMART BIG DATA, ANALYTICS AND METRICS TO MAKE BETTER DECISIONS AND IMPROVE PERFORMANCE -- Contents -- Introduction: Welcome to a Smarter World -- Smarter sport -- Smarter health -- Smarter homes -- Smarter love -- Smarter parenting -- 1 SMARTER BUSINESS -- Who is using Big Data? -- How companies are using Big Data -- Dont panic! -- Focus to reap the rewards -- 2 S = START WITH STRATEGY -- Small is beautiful in a Big Data world -- The SMART strategy board -- The pear tree metaphor -- SMART strategy board in action -- Smart questions are the answer -- SMART analytics and Google -- Case Study: Project Oxygen -- Key points and call to action -- 3 M = MEASURE METRICS AND DATA -- Types of data -- Structured data -- Unstructured and semi-structured data -- Internal data -- External data -- Datification: The new forms of data -- Activity data -- Conversation data -- Photo and video image data -- Sensor data -- The Internet of Things -- The anatomy of Big Data -- Big Data backlash -- How to use metrics and data for strategic advantage -- Identify your metric and data needs -- Metrics and data in action -- Key points and call to action -- 4 A = APPLY ANALYTICS -- Evolution of analytics -- Text analytics -- Text categorization -- Text clustering -- Concept extraction -- Sentiment analysis -- Document summarization -- Summary -- Speech analytics -- Summary -- Videoimage analytics -- Face recognition -- Behaviour analytics -- Situation awareness -- How videoimage analytics is already being used -- The dark side -- Combined analytics -- Medical application of combined analytics -- Other applications of combined analytics -- What your 'Likes' say about you -- Transparency -- Always add value -- Prediction vs. privacy -- Do the right thing! -- Key points and call to action -- 5 R = REPORT RESULTS -- Data visualization.

New data visualization -- Displaying maps -- Displaying text -- Displaying data -- Displaying behaviour &amp -- emotions -- Displaying connections -- Endless possibilities -- How to improve data visualization -- Infographics -- Beware the self-service business intelligence tools -- The ingredients of successful data visualization and infographics -- Management dashboards -- Top gun for a day -- Developing management dashboards -- Key points and call to action -- 6 T = TRANSFORM BUSINESS -- Better understand and target customers -- Improve and optimize business processes -- Improve peoples health and well-being -- Improve business security and reduce fraud -- Drive business and people performance -- Improve cities and other infrastructure -- New business opportunities -- Smart will transform employment too -- Key points and call to action -- Conclusion -- About the Author -- Acknowledgements -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.