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Visual Design Solutions : Principles and Creative Inspiration for Learning Professionals.

By: Material type: TextTextPublisher: Newark : John Wiley & Sons, Incorporated, 2015Copyright date: ©2015Edition: 1st edDescription: 1 online resource (386 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118863480
Subject(s): Genre/Form: Additional physical formats: Print version:: Visual Design SolutionsDDC classification:
  • 302.23
LOC classification:
  • HM500 -- .M35 2015 eb
Online resources:
Contents:
Cover -- Title Page -- Copyright -- Contents -- List of Figures and Tables -- Preface -- Introduction -- Part 1 The Big Ideas -- Chapter 1 Like a Hand in Glove -- The Framework -- The Visual Brain -- Benefits to Learning -- The Picture Superiority Effect -- Visual Design Impacts Emotions -- Aesthetic Pleasure and Motivation -- Chapter 2 Think Like a Designer -- You are One -- The Framework -- Visual Design Versus Fine art -- The Purpose of Design -- The Role of the Visual Designer -- A Visual Design Process -- The Mindset of the Visual Designer -- Chapter 3 Work Like a Designer -- The Framework -- Build a Graphic Design Toolbox -- Write a Visual Style Guide -- Design with Templates -- Where to Find Visual Inspiration -- Know the Technical Terms -- Part 2 Building Blocks of Design -- Chapter 4 Organizing Graphic Space -- Graphic Space -- Positive and Negative Space -- How to Activate White Space -- Layout -- Using Grids for Layout -- The Rule of Thirds -- Alignment -- Balance and Visual Weight -- Symmetry and Asymmetry -- Depicting Depth in Graphic Space -- Chapter 5 Selecting and Creating Images -- The Framework -- So Many Choices -- Choosing Images for Learning -- Creating Images -- Make Every Graphic Your Own -- Use a Consistent Image Style -- Chapter 6 Working with Type -- The Framework -- Difference Between Typeface and Font -- Type has Personality -- How to Tell Typefaces Apart -- Display type Versus Body Text -- Know Four type Categories -- How to Select a Typeface -- Using One type Family -- Using More Than One Family -- Legibility and Readability -- Arranging type for Good Readability -- Placing text on Backgrounds -- Part 3 Power Principles -- Chapter 7 Use Color with Purpose -- The Framework -- Color and Emotion -- Use Color to Enhance Learning -- Designing for Color Vision Deficiency -- Three Properties of Color.
Do Colors have Temperature? -- The Color Wheel -- Choosing a Color Palette -- Color Harmonies -- Color Interactions -- Chapter 8 Establish a Visual Hierarchy -- The Framework -- What is a Visual Hierarchy? -- Planning the Hierarchy -- Designing the Visual Hierarchy -- A Hierarchy of type -- Chapter 9 Unify The Design -- The Framework -- Unity and Wholeness -- A Unified Design Supports Learning -- Repetition -- Create Visual Connections -- Unity Needs Some Variety -- Chapter 10 Create Contrast -- The Framework -- Contrast and the Brain -- The Effects of Contrast -- How to Achieve Contrast -- Color Contrast -- How to Show Emphasis with text -- Chapter 11 Group for Meaning -- The Framework -- Importance of Grouping in Learning -- Grouping and Proximity -- Grouping and Similarity -- Grouping and Uniform Connectedness -- Grouping and Enclosure -- Part 4 Practicing Design -- Chapter 12 Show Them Where To Look -- The Framework -- Visual Cues are Perceptual Signals -- Visual Cues and Learning -- Putting Visual Cues to use -- Directional Cues -- Color Cues -- Eye Gaze -- Other Approaches -- Chapter 13 Add Some Excitement -- The Framework -- Bullet Points to Graphics -- Beyond the Box -- Ribbons, Stickers, and Tags -- The Joy of Dingbats -- Textures and Patterns -- Vignette Effect -- Chapter 14 Enhance Meaning -- The Framework -- Start with Cultural Conventions -- Visual Metaphors -- Break it Down -- Visualize with Diagrams -- Semantic Coherence -- Chapter 15 Tell Stories with Visuals -- The Framework -- Visual Storytelling -- Benefits of Visual Storytelling -- What Visual Stories Can Convey -- Visual Story Formats for Learning -- The Visual Language of Stories -- Designing the Visual Story -- Camera Shots and Angles -- Chapter 16 Make Numbers Interesting -- The Framework -- Typography of Numbers -- Thinking About Numbers -- Design of Statistical Facts.
Visualizing Data -- Making Comparisons with Bar Graphs -- Making Comparisons with Pictographs -- Finding Trends -- Showing Parts to Wholes -- Graph Design Guidelines -- Data Tables -- References -- About the Author -- Index -- EULA.
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Cover -- Title Page -- Copyright -- Contents -- List of Figures and Tables -- Preface -- Introduction -- Part 1 The Big Ideas -- Chapter 1 Like a Hand in Glove -- The Framework -- The Visual Brain -- Benefits to Learning -- The Picture Superiority Effect -- Visual Design Impacts Emotions -- Aesthetic Pleasure and Motivation -- Chapter 2 Think Like a Designer -- You are One -- The Framework -- Visual Design Versus Fine art -- The Purpose of Design -- The Role of the Visual Designer -- A Visual Design Process -- The Mindset of the Visual Designer -- Chapter 3 Work Like a Designer -- The Framework -- Build a Graphic Design Toolbox -- Write a Visual Style Guide -- Design with Templates -- Where to Find Visual Inspiration -- Know the Technical Terms -- Part 2 Building Blocks of Design -- Chapter 4 Organizing Graphic Space -- Graphic Space -- Positive and Negative Space -- How to Activate White Space -- Layout -- Using Grids for Layout -- The Rule of Thirds -- Alignment -- Balance and Visual Weight -- Symmetry and Asymmetry -- Depicting Depth in Graphic Space -- Chapter 5 Selecting and Creating Images -- The Framework -- So Many Choices -- Choosing Images for Learning -- Creating Images -- Make Every Graphic Your Own -- Use a Consistent Image Style -- Chapter 6 Working with Type -- The Framework -- Difference Between Typeface and Font -- Type has Personality -- How to Tell Typefaces Apart -- Display type Versus Body Text -- Know Four type Categories -- How to Select a Typeface -- Using One type Family -- Using More Than One Family -- Legibility and Readability -- Arranging type for Good Readability -- Placing text on Backgrounds -- Part 3 Power Principles -- Chapter 7 Use Color with Purpose -- The Framework -- Color and Emotion -- Use Color to Enhance Learning -- Designing for Color Vision Deficiency -- Three Properties of Color.

Do Colors have Temperature? -- The Color Wheel -- Choosing a Color Palette -- Color Harmonies -- Color Interactions -- Chapter 8 Establish a Visual Hierarchy -- The Framework -- What is a Visual Hierarchy? -- Planning the Hierarchy -- Designing the Visual Hierarchy -- A Hierarchy of type -- Chapter 9 Unify The Design -- The Framework -- Unity and Wholeness -- A Unified Design Supports Learning -- Repetition -- Create Visual Connections -- Unity Needs Some Variety -- Chapter 10 Create Contrast -- The Framework -- Contrast and the Brain -- The Effects of Contrast -- How to Achieve Contrast -- Color Contrast -- How to Show Emphasis with text -- Chapter 11 Group for Meaning -- The Framework -- Importance of Grouping in Learning -- Grouping and Proximity -- Grouping and Similarity -- Grouping and Uniform Connectedness -- Grouping and Enclosure -- Part 4 Practicing Design -- Chapter 12 Show Them Where To Look -- The Framework -- Visual Cues are Perceptual Signals -- Visual Cues and Learning -- Putting Visual Cues to use -- Directional Cues -- Color Cues -- Eye Gaze -- Other Approaches -- Chapter 13 Add Some Excitement -- The Framework -- Bullet Points to Graphics -- Beyond the Box -- Ribbons, Stickers, and Tags -- The Joy of Dingbats -- Textures and Patterns -- Vignette Effect -- Chapter 14 Enhance Meaning -- The Framework -- Start with Cultural Conventions -- Visual Metaphors -- Break it Down -- Visualize with Diagrams -- Semantic Coherence -- Chapter 15 Tell Stories with Visuals -- The Framework -- Visual Storytelling -- Benefits of Visual Storytelling -- What Visual Stories Can Convey -- Visual Story Formats for Learning -- The Visual Language of Stories -- Designing the Visual Story -- Camera Shots and Angles -- Chapter 16 Make Numbers Interesting -- The Framework -- Typography of Numbers -- Thinking About Numbers -- Design of Statistical Facts.

Visualizing Data -- Making Comparisons with Bar Graphs -- Making Comparisons with Pictographs -- Finding Trends -- Showing Parts to Wholes -- Graph Design Guidelines -- Data Tables -- References -- About the Author -- Index -- EULA.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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