Fashion Through History : Costumes, Symbols, Communication (Volume II).

Intro -- Table of Contents -- Chapter Ten -- Suits of Cards, Statuettes and Fairy Tales -- Before Italian Fashion -- Naples in the Fashion Circuit -- Men's Fashion Changes -- Design and Fashion as Determinants of Industrial Competitiveness -- Textiles in Italo-Turkish Relations -- Italy in International Competition in the 1960s and 1970s -- Silk Production in Georgia -- Chapter Eleven -- From Product to Brand -- Fashion under UNESCO Conventions and Cultural Rights Provisions -- Corporate Social Responsibility in the Fashion Industry -- Chapter Twelve -- Fashion Blogging and Journalism -- The Image of Wearable ICTs -- Creativity and Business -- Exploring Grassroots Fashion Storytelling -- A Theoretical Approach to Fashion Blogs -- The Web Portal 'Moda del Novecento' -- Chapter Thirteen -- The Contribution of Elio Fiorucci to the Fashion Industry -- Naples in the Geography of Italian Fashion -- Italian Fashion and Japan during the 1970s -- The Furore of Italian Fashion in Russia -- Rome: An Artisanal Approach to Fashion -- Chapter Fourteen -- Fashion and Political Identities -- The Symbolism of Stripes through History -- The Origins of Buttons 'Made in Italy' -- The Curious Case of the Golden Coif -- Chapter Fifteen -- The Aesthetics of Kitsch -- Eastern (Western) Influences on Western (Eastern) Fashion -- The Burden of Memory -- Fast Fashion -- Chapter Sixteen -- From the Kennedys to the Obamas -- Fashion and Fascism -- Fashion in Ukraine -- Chapter Seventeen -- Green Innovation in the Textile Sector -- Technological Expression in New Fashion -- Weaving Identity to Enhance the Sustainability of Local Firms in Contemporary Society -- Chapter Eighteen -- Unveiling Fashion Tales -- Analyzing Fall Winter 2015/16 Ready-to-Wear Trends -- Integrated Communication Strategies in Spring/Summer 2015 Ready-to-Wear Fashion Tales -- Fashion Ethics.

The Skin I Live In -- Phases and Processes of Ready-Made Fashion -- Chapter Nineteen -- Redefining Edo Female Identity through iki Aesthetics in Undergarment Textiles -- Female Costume in Eighteenth-Century Rome -- The Evolution of Fashion Production as part of Social History -- Women Must Not Dress as Men… -- Fashioning the Female Body -- The Woman as a Social Model in Communist Romania -- Power Dressing -- Blurring the Line -- The Iconography of Women in Contemporary Fashion Photography -- Chapter Twenty -- Identity through Fashion in the French Novel of the Nineteenth Century -- Secret Freedom and Political Freedom -- Gabriele D'Annunzio -- The Krause-Knot -- The Tropical Belle Époque's Fashion in the Social Articles of João do Rio -- The Burlesque Boom -- The Mirabilia Romae by Valentino -- Between Fashion, Art and Photography -- The Art of Costume -- The Marmoreal Polychrome and Draperies in the Roman Religious Sculpture of the Seventeenth Century -- Hollywood on the Tiber -- Shapes and Colors of the Baroque Theatre of the Siglo De Oro -- Dress as a Reflection of Social Identity and Differentiation in the Soviet Cinema of the 1950s-1980s -- Postface.

This book arises from an international conference held at Sapienza University in Rome, Italy, in May 2015, and it includes papers by important Italian scholars of fashion. It is dedicated to one of the main indicators of social change, fashion, analysed within different scientific fields, historical periods, and geographical areas. This volume deals with issues of economy and fashion, copyright, industrial designs, trademarks, trade secrets, and patents, as well as new communication devices and strategies in the era of increasing globalization and market integration. Contributions analyze fashion blogs, fashion communication strategies, relations between fashion and technology, social media, grass-roots communication, social and cultural aspects of digital technologies, mobile fashion applications, and the dynamic fashion system in the virtual world. Visual identification symbols of fashion details, such as the Catalan hat or the Basque beret, the concept of "Made in Italy" and its success in the world, and new materials and technological innovations are also explored.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.