Social Data Analytics : Collaboration for the Enterprise.

Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- List of figures -- Acknowledgments -- Preface -- Chapter 1 - A New Universe of Data -- Understanding Social Analytic Platforms -- Platform Functions -- Alerting and Workflow -- Collaboration -- Integration/Application Programming Interfaces -- Natural Language Processing -- Platform Analytic Functions -- Geospatial Analysis -- Sentiment Analysis -- Influence Analysis -- Machine Data Analysis -- Demographic Analysis -- Brand Affinity -- Text Analytics -- Chapter 2 - Social Analytics in the Enterprise -- Summary -- Put Employees First -- Pilot, Experiment, Learn -- Alstom's Pillars of Collaboration -- Governance -- How to Measure Success -- Success Is More Than Metrics -- What's Next? -- Chapter 3 - Social Business Intelligence -- Social Analytics and Business Intelligence Integration -- Social Media -- CRM -- Marketing Strategy -- Business Intelligence -- Case Study -- SMS Campaign: Route 66 Harley-Davidson -- Call to Action -- Objective -- Strategy -- Results -- Lessons learned -- Chapter 4 - Four Steps to Social Business Intelligence -- Step 1: Creating and Engaging Social Media Presence -- Stage 1: Set up a Strategy and Goals to Accomplish -- Stage 2: Make a Plan and Content Calendar -- Stage 3: Post Your Content With Consistence -- Stage 4: Engage! Don't Just Post -- Stage 5: Monitor What Works Best and Does Not Work -- Step 2: Tie Social Media Monitoring to Your Business Goals -- Step 3: Decide on Collaboration -- Step 4: Examine Analytics for Insights -- Results -- Conclusion -- Chapter 5 - Valuable Data for the Enterprise -- Understanding Social Data Types -- Behavioral Data -- Sentiment Data -- Social Graph Data -- Location/Geographic Data -- Rich Media Data -- Chapter 6 - Accessing the Data -- Acquire -- Refine -- Classify -- Categorize -- Discovery -- Metricize.

Challenges in Data Quality -- Delivering the Infrastructure -- Delivering Access to Data -- How Does the Enterprise Use This Data -- Chapter 7 - Social Platforms -- Understanding the Social Network Landscape -- Blogging Communities -- Crowdsourced Content -- Discussion Forums -- Gaming Communities -- Live Streaming -- Micro-blogging -- Sharing Networks -- Special-Interest Platforms -- Social Platforms -- Ratings and Reviews -- Chapter 8 - Social Business Intelligence and Collaboration -- Increasing Customer Focus and Transforming to Customer-Driven Enterprise -- An Integrated Approach -- Enabling a Better Cross-Sell and Up-Sell Opportunity -- Business Benefits -- Social Media and Software -- Social Intelligence -- Solution Architecture -- Chapter 9 - Social Media and Network Monitoring -- Bringing the External to the Internal - How to Create a Platform -- Perspective on Social Media Tools -- Chapter 10 - Your First Project -- Background -- Social Analytics Strategy -- The First Project Implementation -- Proof of Value Exercise -- Appendix -- Summary -- Solution -- Results -- Summary -- Solution -- Result -- Summary -- Background -- Objectives -- What They Did -- How They Did It -- Evaluation Approach -- Results -- Integration -- Summary -- Challenge -- Solution -- Results -- The Future -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.