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Intellectual Property and Business : The Power of Intangible Assets.

By: Contributor(s): Material type: TextTextPublisher: New Delhi : SAGE Publications India Pvt, Ltd., 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (319 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789351501121
Subject(s): Genre/Form: Additional physical formats: Print version:: Intellectual Property and BusinessDDC classification:
  • 346.7304/8
LOC classification:
  • KF2979 -- .R94 2014eb
Online resources:
Contents:
Cover -- Contents -- Preface -- Acknowledgments -- 1 - The Intangible Landscape-Understanding Core Concepts -- 2 - Intellectual Property Approaches and Strategies -- 3 - Intellectual Property-Defending Position -- 4 - Intellectual Asset Management -- 5 - Brand Protection and Management -- 6 - Intellectual Property Risk Management -- 7 - Intellectual Property Licensing -- 8 - Franchising-Understanding the Mechanism -- 9 - Royalty and Intellectual Property -- 10 - Intellectual Property Valuation -- Glossary -- Index -- About the Authors.
Summary: Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.
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Cover -- Contents -- Preface -- Acknowledgments -- 1 - The Intangible Landscape-Understanding Core Concepts -- 2 - Intellectual Property Approaches and Strategies -- 3 - Intellectual Property-Defending Position -- 4 - Intellectual Asset Management -- 5 - Brand Protection and Management -- 6 - Intellectual Property Risk Management -- 7 - Intellectual Property Licensing -- 8 - Franchising-Understanding the Mechanism -- 9 - Royalty and Intellectual Property -- 10 - Intellectual Property Valuation -- Glossary -- Index -- About the Authors.

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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