The Bling Dynasty : Why the Reign of Chinese Luxury Shoppers Has Only Just Begun.

Intro -- The Bling Dynasty -- Contents -- Acknowledgments -- About the Author -- List of Terms -- Foreword -- Introduction: The New Silk Road -- Chinese Luxury Avatars -- Calvin Li -- Lewis Wang -- Tiffany Ma -- Brittany Chen -- Hermes Zhou -- The Middle-Class Kingdom -- Who Am I to Tell You about This? -- Bling Is Dead? Long Live Bling! -- Part One WEST GOES EAST -- Chapter 1 Eastern Promises, Delivered -- Don't Believe the Hype? Come to Hong Kong -- What It All Means for Luxury -- Guys, Guanxi, Gifting -- This Is a Man's World -- Guanxi and Frustration of the Masses -- Xi Is Serious -- Same Same? -- The Future Is Female -- Summary -- Chapter 2 The Only Way Is Up -- From Japanese to Chinese Dominated: Exit Single Parasites, Enter Multi‐facetted Shoppers -- The Parasite Single, Parasaito Shinguru -- Multiple Chinese Avenues to Growth -- The King Is Dead, Long Live the King -- The Only Way Is Up: 'Premiumisation' -- Climbing the Mass-Lux Pyramid -- Starbucks and KFC: Everyday Premium in China -- The Third Space -- Paying Up for Health and Protection: From the Qin Dynasty to KFC -- Summary -- Chapter 3 Another French Paradox -- Combatting Ubiquity -- The French Paradox: Of Wine and Bags -- How to Counter Ubiquity? -- Chinese Luxury Consumer Pool about to Balloon -- Looking at the Über-Wealthy -- Tapping into Middle-Class Expansion -- With So Many Consumers, Is This Still Luxury? -- History Approach -- Scarcity Approach -- Financial Approach -- Too Much Cash -- M&amp -- A as a Weapon to Overcome Ubiquity -- Summary -- Chapter 4 Deconstructing the Myth -- The Art of Storytelling -- Cartier: From Niche to a 'Must', and to Leadership Status -- Louis Vuitton: Step Out and Be a Globetrotter -- Insights over Brands: The Japanese Show the Way -- Everything Has a Price: Don't Push It -- Korean Brands: Leather Like Vodka, Anyone's Game.

Louis Vuitton, Gucci in the Middle: Rejecting Mainstream -- The Cost of Leadership -- 'Going Lifestyle' -- Summary -- Part Two EAST GOES WEST -- Chapter 5 The Trouble with Travel -- Travel's Role in the 'Education' Process -- The 'One City' Illusion and Selling to Non-Locals -- From Groups to Individuals -- Natural Penetration of Luxury: From CO-J-A-C to Korea -- CO-J-A-C: An Appealing Theory of Evolution -- The Korean Wave Goes Further -- Summary -- Chapter 6 Why Chinese Travel and Where To -- From France's Popular Front to China's Popular Pastime: Governments Supporting Travel -- The T-R-A-V-E-L Equation: Why Chinese Are Buying Luxury Abroad -- Time: On Luxury's Side -- Regulation: Just Because I Can Means I Probably Will -- Affordability: Cheap Travel, Cheaper Products -- Validation: Look at Me, I'm Famous -- Experience: Better Products, Better Service -- Legitimacy -- Asia over Europe for Now? And the United States Tomorrow? -- Macau Madness -- Why Europe Is Losing Out to Asia -- The United States: The Next Eldorado? -- Summary -- Part Three EAST MEETS EAST -- Chapter 7 Are Chinese Brands a Threat to Western Models? -- Here's Where I Get My Kit From . . . -- Consumerama: Areas of Non-Compete and Battlegrounds between Chinese and Imported Brands -- The 'Safer' Staples: Why Chinese Manufacturers Dominate -- Sectors Influenced by Health and Regulation Issues -- Apparel: A Global, Intense Battleground -- Luxury: No Sizeable Local Competitors Yet, Limited Regulatory Risk -- Chinese Jewellers Offer Something Cartier Never Will (and Vice Versa) -- Brand Building: Answering 'Why' Instead of 'What' -- Where's the Focus? -- What the Koreans Got Right Once More -- From 'Good Enough' to 'Never Good Enough' -- Summary -- Part Four THE WORLD MEETS -- Chapter 8 Pop Culture, Value for Money and Globalisation -- Globalisation and Status Seeking in Everyday Life.

How Americans Are Becoming More Chinese -- The Power of Entertainment: The Example of Hip-Hop -- Benefits of Demographics and the Hispanic Influence -- How Do Social and Demographic Trends Affect Luxury Marketing in the United States? -- How Chinese Are Becoming More American -- And the Outlet Appeareth -- Intelligent Purchases -- The Conundrum of a Smaller World -- Summary -- Chapter 9 The Chinese Luxury Empire -- Chinese, Not China -- Chinese Go Unchallenged -- Why Other BRICs Just Won't Do -- Summary -- Chapter 10 All In: Coach, Apple and the Cosmetic Surgeon -- Budget Competition -- Coach Knows Best -- Apple Bites Back -- Beware of the Cosmetic Surgeon -- Other Interests in Life Aside from Luxury -- Faster-Moving Consumers -- Mix and Match -- Why Prada Is the Zara of Luxury and adidas the H&amp -- M of Sports -- Summary -- Conclusion: The Bling Supremacy -- Epilogue: What Is True Luxury? -- Simplicity: The Banana Leaf Parable -- Philosophy and Influence: The Real Pyramid of Maslow (Forget Mass Lux) -- Appendix A Luxury Goods Basics -- Multi-Brand Groups -- Kering (formerly known as PPR) -- LVMH-Moët Hennessy Louis Vuitton -- Richemont -- The Swatch Group -- Mono-Brand Companies -- Burberry -- Chanel -- Coach -- Hermès -- The Prada Group -- Rolex -- Tiffany -- The Tod's Group -- Appendix B China Statistics -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.