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Names in the Economy : Cultural Prospects.

By: Contributor(s): Material type: TextTextPublisher: Newcastle-upon-Tyne : Cambridge Scholars Publishing, 2013Copyright date: ©2014Edition: 1st edDescription: 1 online resource (363 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781443864152
Subject(s): Genre/Form: Additional physical formats: Print version:: Names in the EconomyDDC classification:
  • 306.3
LOC classification:
  • HD69.B7 -- N36 2013eb
Online resources:
Contents:
Intro -- CONTENTS -- PREFACE -- PART I -- LUMIA BY NOKIA, IPHONE BY APPLE -- CATERING TO TASTES BEYONDCULTURAL FRONTIERS -- THAILAND'S EXPORTED FOOD PRODUCTBRAND NAMING -- THE PRICE OF HOME -- ROMANIAN BRAND NAMESAS CULTURAL MEDIATORS -- RESTAURANT NAMES IN THE CITYOF BUCHAREST -- PART II -- NAMES IN ITALIAN SLOGANS -- BREAD PACKAGESAS VERBAL AND VISUAL SIGNS -- THE TOUCHY SUBJECT OF THE PLACE NAME -- STADI AND HESA -- PART III -- ABBREVIATION TENDENCIESIN COMPANY NAMES DERIVINGFROM INTERNET ADDRESSES AND LOGOS -- THE CO-CREATION OF BRAND NAMES -- USER NAMES IN THE ONLINE GAMINGCOMMUNITY PLAYFORIA -- PART IV -- PREFERRED SOUND SHAPESOF GERMAN BRAND NAMES -- NOTES ON THE SYNTAX OF COMMERCIALNAMES IN ITALIAN -- TU Y YO -- HOW NAMES REFLECT THE CULTUREOF COMPETITION -- FROM CAR BRANDS TO THEIR LEGENDS -- AN EXTENDED TYPOLOGYFOR PRODUCT NAMES -- THE LADY GAGA ECONOMY -- CONTRIBUTORS -- INDEX.
Summary: The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and chang.
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Intro -- CONTENTS -- PREFACE -- PART I -- LUMIA BY NOKIA, IPHONE BY APPLE -- CATERING TO TASTES BEYONDCULTURAL FRONTIERS -- THAILAND'S EXPORTED FOOD PRODUCTBRAND NAMING -- THE PRICE OF HOME -- ROMANIAN BRAND NAMESAS CULTURAL MEDIATORS -- RESTAURANT NAMES IN THE CITYOF BUCHAREST -- PART II -- NAMES IN ITALIAN SLOGANS -- BREAD PACKAGESAS VERBAL AND VISUAL SIGNS -- THE TOUCHY SUBJECT OF THE PLACE NAME -- STADI AND HESA -- PART III -- ABBREVIATION TENDENCIESIN COMPANY NAMES DERIVINGFROM INTERNET ADDRESSES AND LOGOS -- THE CO-CREATION OF BRAND NAMES -- USER NAMES IN THE ONLINE GAMINGCOMMUNITY PLAYFORIA -- PART IV -- PREFERRED SOUND SHAPESOF GERMAN BRAND NAMES -- NOTES ON THE SYNTAX OF COMMERCIALNAMES IN ITALIAN -- TU Y YO -- HOW NAMES REFLECT THE CULTUREOF COMPETITION -- FROM CAR BRANDS TO THEIR LEGENDS -- AN EXTENDED TYPOLOGYFOR PRODUCT NAMES -- THE LADY GAGA ECONOMY -- CONTRIBUTORS -- INDEX.

The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic research has expanded from personal and place names towards names that reflect the new commercial culture. Companies are aware of the significance of naming. Brand, product and company names play an important role in business. Culture produces names and names produce culture. Commercial names shape cultures, on the one hand, and chang.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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