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Making Media Work : Cultures of Management in the Entertainment Industries.

Material type: TextTextSeries: Critical Cultural Communication SeriesPublisher: New York : New York University Press, 2014Copyright date: ©2014Edition: 1st edDescription: 1 online resource (337 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780814724989
Subject(s): Genre/Form: Additional physical formats: Print version:: Making Media WorkDDC classification:
  • 302.23068
LOC classification:
  • HD30.3
Online resources:
Contents:
Cover -- Contents -- Introduction: Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry Studies -- I. DISCOURSES -- 1. Building Theories of Creative Industry Managers: Challenges, Perspectives, and Future Directions -- 2. Towards a Structuration Theory of Media Intermediaries -- 3. Linear Legacies: Managing the Multiplatform Production Process -- 4. Enterprising Selves: Reality Television and Human Capital -- II. DISPOSITIONS -- 5. Record Men: Talent Scouts in the U.S. Recording Industry, 920-1935 -- 6. Recasting the Casting Director: Managed Change, Gendered Labor -- 7. Brazilian Film Management Culture and Partnering with os majors: A Midlevel Approach -- 8. Constructing Social Media's Indie Auteurs: Management of the Celebrity Self in the Case of Felicia Day -- III. TACTICS -- 9. "Selling Station Personality": Managing Impending Change in Postwar Radio, 1948-1953 -- 10. Tweeting on the BBC: Audience and Brand Management via Third Party Websites -- 11. Market Research in the Media Industries: On the Strategic Relationship between Client and Supplier -- 12. Listening and Empathizing: Advocating for New Management Logics in Marketing and Corporate Communication -- Bibliography -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y.
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Cover -- Contents -- Introduction: Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry Studies -- I. DISCOURSES -- 1. Building Theories of Creative Industry Managers: Challenges, Perspectives, and Future Directions -- 2. Towards a Structuration Theory of Media Intermediaries -- 3. Linear Legacies: Managing the Multiplatform Production Process -- 4. Enterprising Selves: Reality Television and Human Capital -- II. DISPOSITIONS -- 5. Record Men: Talent Scouts in the U.S. Recording Industry, 920-1935 -- 6. Recasting the Casting Director: Managed Change, Gendered Labor -- 7. Brazilian Film Management Culture and Partnering with os majors: A Midlevel Approach -- 8. Constructing Social Media's Indie Auteurs: Management of the Celebrity Self in the Case of Felicia Day -- III. TACTICS -- 9. "Selling Station Personality": Managing Impending Change in Postwar Radio, 1948-1953 -- 10. Tweeting on the BBC: Audience and Brand Management via Third Party Websites -- 11. Market Research in the Media Industries: On the Strategic Relationship between Client and Supplier -- 12. Listening and Empathizing: Advocating for New Management Logics in Marketing and Corporate Communication -- Bibliography -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y.

No detailed description available for "Making Media Work".

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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