International Strategy : Context, Concepts and Implications.

Intro -- International Strategy: Context, Concepts and Implications -- Contents -- Acknowledgments -- Preface -- Perspective -- Audience -- Reading the Text -- Introduction: Motivation and Definition - What is International Strategy? -- Challenge -- Motivation -- Critical Choices -- Definition of International Strategy -- References and Further Reading -- PART ONE The Context Facing Multinational Firms -- 1 The Ubiquity and Importance of International Competition -- Motivation -- Extent of Global Economic Interdependence -- Twenty-First-Century Differences -- Is the World Really That Integrated? -- Future of Globalization -- Drivers of Globalization -- The "Globalization" Debate -- Definition -- Benefits -- Drawbacks -- Responses to Globalization -- Public Policy Implications -- Implications for Managers -- Conclusion -- Notes -- References and Further Reading -- 2 Why Do Firms Go International? -- Motivation -- Principles -- Intrinsic Competitive Advantage -- Activities and Flows -- Multimarket Transfer of Resources and Stocks -- What is a Firms International Advantage? -- Leverage an Existing Advantage -- Create a New Advantage -- Offensive and Defensive Motivations -- Why Inside the Firm? Internalization Advantage -- Pragmatic Explanation -- Better-off Test -- Ownership Test -- Notes -- References and Further Reading -- PART TWO Conceptual Framework: What is Different about International Strategy? -- 3 What is Distinctively International about International Strategy? -- Principles -- The Rule of Four -- Motivation -- Differences in International Competition -- Product Market Heterogeneity -- Factor Market Heterogeneity -- Volatility -- Scale -- Why do Borders Matter? -- Critical Decisions -- What Product? -- Where to Locate? -- Which Country? -- How to Organize? -- Conclusion -- Notes -- References and Further Reading.

4 What is Uniquely Strategic about International Strategy? -- Motivation -- The Rule of Four -- Strategic Tradeoffs -- What Product? -- Where to Locate? -- Which Country? -- How to Organize? -- Conclusion -- Sources of International Advantage -- Augment -- Arbitrage -- Aggregate -- Agglomerate -- Conclusion: The Rule of Four Revisited -- Summary: Need for an International Strategy -- Notes -- References and Further Reading -- 5 Generic International Strategies -- Motivation -- Principles -- Need for an International Strategy -- Generic International Strategies -- Local -- Export -- Import -- Multidomestic -- Global -- Regional -- Transnational -- Implications of Generic Strategies -- International Strategy Statement -- Notes -- References and Further Reading -- 6 Choice of Generic International Strategy -- Principles -- Business System Similarity -- Extent of Interdependencies Among Countries -- Current Differences in CSAs -- Extent of Volatility -- Implications of Choice of International Strategy -- Notes -- References and Further Reading -- PART THREE Managerial Implications -- 7 What Product? -- Motivation -- Strategic Tradeoffs -- Principles -- Economic Significance of International Differences -- Process -- Step 1: Characterize Market Differences -- Step 2: Can We Identify or Create Demand for a Global Product? -- Step 3: Can We Efficiently Accommodate Market Differences? -- The Platform Solution -- Implementing the Platform Approach -- Product More Broadly Defined -- Global Positioning -- Global Brands -- Global Advertisements -- Global Pricing -- Global Placement -- Global Promotion -- Strategic Fit -- Local -- Export -- Multidomestic -- Global -- Transnational -- Conclusion -- Notes -- References and Further Reading -- 8 Which Country? -- Motivation -- Strategic Tradeoffs -- Principles -- Process -- Step 1: Geographic Scope.

Step 2: Entry Mode -- Step 3: Timing of Entry -- Summary: Strategic Fit -- Notes -- References and Further Reading -- 9 Where to Locate? -- Motivation -- Strategic Tradeoff -- Principles -- Process -- Step 1: Activity Selection -- Step 2: Location -- Step 3: Configuration -- Step 4: Degree of Adaptation -- Summary: Strategic Fit -- Notes -- References and Further Reading -- 10 How to Organize? -- Motivation -- Strategic Tradeoff -- Principles -- Design Levers -- (a) Structure -- (b) Processes -- (c) People -- (d) Purpose -- Strategic Fit/Choice -- Local -- Export -- Multidomestic -- Global -- Regional/Triad -- Transnational -- Notes -- References and Further Reading -- 11 The Modern Multinational -- Motivation -- Should We All be Transnational Now? -- What Would the One "Best" Strategy Look Like? -- Can You Pursue More Than One International Strategy At a Time? -- Benefits -- Drawbacks -- Summary -- Success in International Competition -- Operational Efficiency -- One International Strategy -- NOTES -- References and Further Reading -- About The Author -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.