The Best Story Wins : How to Leverage Hollywood Storytelling in Business and Beyond.

Intro -- Title -- Copyright -- Table of Contents -- Introduction -- Chapter 1: The Hook -- You Only Get One Chance to Make a First Impression -- Loglines and the Elevator Pitch -- Chapter 2: Character Transformation -- Character Arc -- A, B, and C Stories -- Chapter 3: Connecting -- Universal Themes -- Knowing Your Audience -- Chapter 4: Authenticity -- Memory Prompts -- The Feeling Is the Message -- Chapter 5: Story Structure -- The Six Story Stages -- The Story Spine -- Chapter 6: Heroes and Leaders -- What Makes a Story Unique -- Heroes Are . . . -- Chapter 7: Cast of Characters -- Archetypes -- Invoking Characters -- Chapter 8: Inspiring Creativity in the Workplace -- Physical Environment -- Eliminating the Fear of Failure -- Innovation -- Keeping Good Employees for a Long Time -- Chapter 9: Writing Tips and Techniques -- Epilogue -- Acknowledgments -- About the Author.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.