A Cynic's Business Wisdom : Winning Through Flexible Ethics.

Cover -- A Cynic's Business Wisdom: Winning through Flexible Ethics -- Contents -- Overture -- Chapter 1 What Is Business? It's Not Rocket Science -- Chapter 2 Business Is a Game -- Chapter 3 Be a Business Rebel -- Chapter 4 Business Is Inspired Craziness -- Chapter 5 The Glorified Image of Being Self-Employed -- Chapter 6 Flexible Business Ethics -- Chapter 7 Use the System. Rule the System -- Chapter 8 The Human Instinct to Fight on Another Day -- Chapter 9 The Psychology of Business -- Chapter 10 "What's in It for Me"(WIIFM) Thinking -- Chapter 11 Planning Is Dreaming and Scheming -- Chapter 12 Opportunities and the Shiny Coin Syndrome -- Chapter 13 Communications and Networking Involves Talking AND Listening. Sounds So Easy, Right? -- Chapter 14 Never Surrender Control. You Earned It You Keep It -- Chapter 15 Marketing: Setting Up the Almighty Sale -- Chapter 16 Sales Are Your Lifeblood -- Chapter 17 Be Yourself, or Someone Else: Playacting Is Part of Business -- Chapter 18 Running Your Business, Not Vice Versa -- Chapter 19 Money, Money, Money -- Chapter 20 There's a Time to Quit. Here's How -- Chapter 21 More Business Adventures of How It Works in Real Life -- About the Author -- Index -- Ad Page -- Back Cover.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.