Retail Futures : The Good, the Bad and the Ugly of the Digital Transformation.

Cover -- Retail Futures -- Endorsements -- Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation -- Copyright -- Dedication -- Table of Contents -- List of Figures -- List of Tables -- Preface -- References -- 1 Theoretical and Technological Background -- 1. How Innovative Technology Serves the Retailer: A Store Sales Cycle Model -- Abstract -- Learning Outcomes -- Introduction -- Conceptual Background -- The Sales Process -- The Store as Sales Decision Support System -- Method and Model Development -- Applying the Model -- Discussion and Conclusion -- Key Terms and Definitions: -- Acknowledgement -- References -- 2. The Rise of Service Robots in Retailing: Literature Review on Success Factors and Pitfalls -- Abstract -- Learning Outcomes -- Introduction -- Service Robots in Retail -- Definition and Scope Delineation -- Use Cases of Robots in Retail -- Service Robots in Retailing: A Literature Overview -- Search Strategy -- Study Settings -- Robot Type Usage and Study Setup -- Tasks Performed by Robots -- Applied Methodologies, Measurements, and Findings -- Methodologies Used -- Measures and Findings -- Interviews -- Self-reported Survey Data -- Effectiveness of an SR -- Effectiveness of an SR in Comparison to Other Stimuli -- Observations -- Discussion and Suggestions for Further Research -- Key Terms and Definitions -- References -- 3. Technological Diversification in Retail Agglomerations: Case Studies Alongside the Digital Marketing Mix -- Abstract -- Learning Outcomes -- Retailing in the Digital Age -- Retail Agglomerations -- The Digital Marketing Mix -- Case Studies -- Information-related Digital Services -- Orientation-related Digital Services -- Communication-related Digital Services -- Entertainment-related Digital Services -- Conclusion -- Key Terms and Definitions -- References.

2 Changes in Retail Management and Strategy -- 4. Digital Signage in the Store Atmosphere: Balancing Gains and Pains -- Abstract -- Learning Outcomes -- Introduction -- Exploiting the Strengths and Overcoming the Weaknesses of DS -- Proven Effects of In-store DS -- Overcoming Display Blindness with Personalized DS Content -- Increasing Customer Engagement by Rendering DS Interactive -- Recent Advances in Digital Signage for In-store Marketing Purposes -- Innovative Interaction Modalities -- Embedding DS in a Smart Retail Ecosystem -- Intelligent DS -- The Prospects for DS: Balancing between a Bright Future and a Dark Reality -- The Personalization-privacy Paradox -- Legal Restrictions to the Retailer's Degrees of Freedom -- Should Tech Substitute or Complement Touch? -- Augmented or Eroded Shopping Experiences? -- Key Terms and Definitions: -- Acknowledgments -- References -- 5. Technology-infused Organizational Frontlines: When (Not) to Use Chatbots in Retailing to Promote Customer Engagement -- Abstract -- Learning Outcomes -- Introduction -- When and Why Chatbots (Do Not) Contribute to Emotional Connection and Customer Engagement in Retailing -- Human-based Interaction at the Organizational Frontline -- AI-based Interaction at the Organizational Frontline -- Self-service Technology at the Organizational Frontline -- From Social Pleasure (vs Pain) to Emotional (dis)Connection and Customer (dis)Engagement -- Emotional Awareness: Including Chatbots in an Omnichannel Customer Journey -- Technical Process of Emotional Awareness Capacity in Chatbots -- Importance of Emotional Awareness in Detecting the Switch Point in a Customer's Emotional State -- Conclusion -- Key Terms and Definitions -- References -- 6. Dealing with Fake Online Reviews in Retailing -- Abstract -- Learning Outcomes -- Overview.

What Is at Stake? Value Co-destruction instead of Value Co-creation -- Types and Pervasiveness of Fake Reviews in Retailing -- Causes of - and Contributors to - Fake Reviews in Retail -- Consumer Responses to Fake Reviews in Retail -- How can and Should Retailers Manage Fake Reviews? -- Conclusions and the Future of Retail with Fake Reviews -- Key Terms and Definitions -- References -- 7. Towards Omnichannel Retail Management: Evidences from Practice -- Abstract -- Learning Outcomes -- Introduction -- Value Creation in an Omnichannel Retail Perspective -- Study Overview -- Results -- The Definition of Omnichannel -- The Drivers of Omnichannel -- Steering the Organization towards Omnichannel -- The Channel Mix -- The Analysis of the Customer Journey -- The Key Performance Indicators -- Succeeding with an Omnichannel Strategy -- Conclusion -- Key Terms and Definitions -- References -- 3 Changes in Consumers' Experience, Behavior and Decision-making -- 8. Dancing to the Algorithm, a Discussion of the Online Shopping Behaviour of Minors -- Abstract -- Learning Outcomes -- Introduction -- Literature Review -- Practical Benefits -- Physical Benefits -- Psychological Benefits -- Practical Harm -- Physical Harm -- Psychological Harm -- Discussion -- Implications for the Future -- Implications for Academia -- Implications for Practice -- Key Terms and Definitions -- Acknowledgement -- References -- 9. Transforming the e-retailing Experience: Towards a Framework for the Socialisation of the Virtual Fitting Room -- Abstract -- Learning Outcomes -- Introduction -- Research Background -- Social Elements in Retailing -- Social Elements in Technology -- Social Elements in Consumer Behaviour -- Brand Experience and the Virtual Fitting Room -- Framework for the Socialisation of the Virtual Fitting Room -- Aspect 1: Agents -- Aspect 2: Social Norms.

Aspect 3: Identity -- Aspect 4: Interactions -- Scenarios and Applications -- Scenario 1 - Employee-Consumer -- Scenario 2 - Consumer-Consumer -- Scenario 3 - Employee-Consumer-Consumer -- Scenario 4 - Employee-ConsumerThird Party (KOI, Bloggers) -- Discussion -- Conclusion and Final Remarks -- Key Terms and Definitions -- References -- 10. Smart Consumers and Decision-making Process in the Smart Retailing Context through Generation Z Eyes -- Abstract -- Learning Outcomes -- Introduction -- Consumer Decision-making Model -- Smart Retailing Background -- Generations Z -- Methodology -- Sample -- Results -- Defining the Smart Consumer -- Impact of Smart Technologies on Consumers Buying Decision-making Process -- Conclusion -- Key Terms and Definitions -- References -- 4 Future Challenges -- 11. The Dark Side of Artificial Intelligence in Retail Innovation -- Abstract -- Learning Outcomes -- Introduction -- Artificial Intelligence and How It Works -- AI-related Terminologies -- AI's Effects -- AI Applications in Retail -- The Inevitable Is Happening -- A New Level of Understanding and Predicting Consumer Behaviour -- AI Is the New Personal Salesperson -- Customers' Prospecting and Retention -- Customer Service and Payment Management -- Media Optimisation -- Inventory Optimisation -- Logistics, Transportation and Delivery Management -- Store Cleaning and Layout Management -- Janus-faced AI in Retail -- Employers -- Employees -- Customers -- Society -- Chapter Summary -- Key Terms and Definitions -- References -- 12. Retailing and the Ethical Challenges and Dilemmas Behind Artificial Intelligence -- Abstract -- Learning Outcomes -- History and Evolution -- Definition, Classification, and Application -- Ethics, Challenges, and Dilemmas -- Future and Horizons -- Key Terms with Related Definitions -- References.

13. Do I Lose my Privacy for a Better Service? Investigating the Interplay between Big Data Analytics and Privacy Loss from ... -- Abstract -- Learning Outcomes -- Introduction -- Literature Review -- Methodology -- Discussion -- The Influence of Social Environment -- The Information about Retailers' Usage of Data -- The Characteristics of Data Collected -- Conclusion and Future Research -- Key Terms and Definitions -- References -- Acknowledgements -- About the Authors -- Index.

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.