Sustainable Entrepreneurship : How Entrepreneurs Create Value from Sustainable Opportunities.

Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- List of Figures -- Foreword -- Author Biographies -- Introduction and Overview -- Outline of the Book -- Chapter 2: Suitability in the Fashion Industry -- Chapter 3: Who are Sustainable Entrepreneurs? -- Chapter 4: Implementing Sustainable Entrepreneurial Opportunities Through Innovation -- Chapter 5: Local Conditions for Sustainable Entrepreneurial Opportunities -- References -- 1-Understanding Sustainable Entrepreneurship -- 1.1. Introduction -- 1.2. Sustainable Entrepreneurship -- 1.2.2. Sustainable Entrepreneurial Opportunities -- 1.2.3. Sustainable entrepreneurs -- 1.3. Empirical Study: WUULS -- References -- 2-Sustainability in the fashion Industry -- 2.1. The Evolution of the Fashion Industry Toward Sustainability -- 2.2. The Main Features of the Fashion Industry -- 2.3. The Luxury Fashion: Haute Couture vs. Made in Italy -- 2.4. Fast Fashion: From Mass-Market and Low-Cost Clothes to Sustainability Issues -- References -- 3-Who are Sustainable Entrepreneurs? -- 3.1. Personality Traits of Sustainable Entrepreneurs -- 3.2. Entrepreneur Sustainability Orientation -- 3.3. Empirical Study: Patagonia and its Founder Yvon Chouinard -- 3.3.1. A Change Takes Place: Patagonia's Renovated Values -- 3.3.2. The Sustainable Relationships with Stakeholders -- 3.3.3. Yvon Chouinard: A Sustainability-Oriented Entrepreneur -- References -- 4-Implementing Sustainable Entrepreneurial Opportunities through Innovation -- 4.1. From Linear to Circular Economy: A Necessary Change -- 4.2. Benefits of Digital Transformation: The Impact of Entrepreneur and Firm Characteristics -- 4.3. Innovation and Sustainable Entrepreneurial Opportunities in the Fashion Industry -- 4.4. Lime Cotton1 from Citrus Juice By products to Beautiful and Sensorial Materials -- 4.4.1. Supply Chain Control.

4.4.2. Lime Cotton's Segmentation, Targeting, and Positioning -- 4.4.3. Lime Cotton's Marketing Mix -- 4.4.4. Lime Cotton's Future Goals -- References -- 5-Local Conditions for Sustainable Entrepreneurial Opportunities -- 5.1. The Geography of Sustainable Entrepreneurial Opportunities: The Entrepreneurial Ecosystems -- 5.2. The Local Determinants of Sustainable Entrepreneurial Opportunities -- 5.3. A Sustainable Entrepreneurial Firm: The Isabella Caposano Atelier -- 5.3.1. The Isabella Caposano Atelier Business model -- References -- Conclusions -- Primary Research Findings -- Implications for Management and Practitioners -- Limitations of the Study -- Directions for Future Research -- References -- Index.

Sustainable Entrepreneurship: How entrepreneurs create value from sustainable opportunitiesoffers unique new insights, represents a step towards the development of a more comprehensive analysis of sustainable entrepreneurship.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.