Transitioning to Virtual and Hybrid Events : How to Create, Adapt, and Market an Engaging Online Experience.

Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- Chapter 1 Understanding Virtual and Hybrid Events -- Going Virtual -- Opting for a Hybrid Event -- Addressing Common Misconceptions and Myths about Virtual Events -- Myth #1: My virtual event or hybrid event will cannibalize my physical event attendance -- Myth #2: It can't be monetized, and I'll lose my sponsor and attendee revenue streams -- Myth #3: It's not interactive -- people will just be watching presentations -- Myth #4: People won't stay as long for a virtual session as they would for an in‐person session -- Myth #5: I'll only get limited reporting -- Chapter 2 Understanding Virtual Communication Tools -- Webinar -- Use Cases -- Webcasting -- Use Cases -- Streaming -- Use Cases -- Web Conferencing -- Use Cases -- Determining the Right Program for You -- Chapter 3 Converting from Physical to Virtual -- Communication Is Key -- Envisioning a New Virtual Reality -- Reducing Your Carbon Footprint and the Impact on the Environment (ESG) -- How Is Carbon Savings Calculated? -- Crafting Your Desired User Journey -- Use the event schedule to drive actions -- Use design elements to guide users -- Use platform features to get users where you want them -- Reworking and Reassigning -- Reworking dates, timelines, and deliverables -- Reassigning members of the event team -- Performing Dry Runs -- Save the Day -- Chapter 4 Hybrid Events: The Best of Both Worlds -- Establishing Your Hybrid Event Objectives and Audience -- Creating an Integrated Event Experience -- Capturing Hybrid Event Content -- Roving Reporter Interviews -- Testimonials -- News Desk/Talk Show Interviews -- Sponsor Demos -- Sample Hybrid Event Workflow -- Achieving Business Goals Beyond the Live Period -- Taking Advantage of Attendee Feedback -- Direct Event Feedback -- Indirect Feedback.

Chapter 5 Virtual Event Planning 101 -- Your Entryway to Virtual Event Planning -- Virtual Event Planning Tips -- Identify Your Target Audience -- Think Beyond the Livestream -- Craft a Unique and Compelling Virtual Experience -- Engagement Features -- Gamification -- Establishing Your Event Strategy and Goals -- Establish and Document Business Goals -- Evaluating Platform Options -- Define Your Format, Style, and Personality -- Create a Written Business Plan That Details Measurable Business Goals -- Chapter 6 Assembling Your Virtual Event or Hybrid Event Team -- Virtual Events -- Event Lead -- Sponsorship Development and Management Lead -- Content Management Lead -- Marketing and Promotions Lead -- Event Planner -- Hybrid Events -- Executive Producer/Show Runner -- Director -- Technical Director -- Producer -- Production Assistant -- Graphics Operator -- Encoding Technician -- Floor Manager -- Editor -- Camera Operator -- Audio Engineers -- Chapter 7 Adapting Your Content for Virtual -- Best Practices When Outlining Your Event's Content -- Engaging Your Virtual Audience with Interactive Tools -- Interactive Tools -- Polls and Surveys -- Chat -- Q&amp -- A -- Gamification -- Giveaways -- Theming Your Event -- Packaging Content -- Entering Your Event -- How to Set Up Your Webcast Flow -- Run of Show -- Determining Theatre Layout -- Adapting the Exhibit Hall -- Virtual Booth Build‐Out -- Virtual Booth Customizations -- Lounges -- Resource Centers -- Chapter 8 Preparing Speakers for Virtual Appearances -- Providing Speakers a "Studio in a Box" -- Speaker Readiness Communications -- Best Practices for On‐Camera Interviews -- Embrace and Understand the Nature of Live -- Have Some Perspective -- Being Nervous Isn't Always a Bad Thing -- You Are the Expert -- Be Your Authentic Self -- Practice, Practice, Practice.

Knowing Your Material Is Only Half the Picture -- Setting Up and Framing Your Video -- Best Practices for Guests -- Before the Interview -- During the Interview -- Getting Your Point Across -- Best Practices for Interviewers/Moderators -- Wardrobe -- Confident -- Well Prepared -- Be Flexible -- Being Familiar with the Broadcast -- Dressing for On‐Camera Success -- What to Wear -- What Not to Wear -- Best Practices for Presenting Using a Mobile Phone -- Use Landscape Orientation -- Stay Steady -- Ensure Good Audio -- Framing Faces -- Good Lighting Is Critical -- Chapter 9 Monetization through Exhibitors and Sponsorships -- What Are Your Potential Revenue Streams? -- Attendees -- Exhibitors -- Sponsors -- Pricing Exhibitor Booths and Sponsorships-Some Considerations -- Event Functionality That Can Be Customized for Sponsorships -- Display Ads -- Commercials and Video Advertising -- Webcasts or Session Tracks -- Speaking Opportunity Inventory Analysis -- Website Recognition -- Email Communications -- Gamification -- Marquee Messaging -- Pop‐Up Announcements -- Building Out Sponsorships -- Tiered Options -- Sample Virtual Event Sponsorship Packages -- Platinum Sponsorship -- Gold Sponsorship -- Silver Sponsorship -- Bronze Sponsorship -- Sample Hybrid Event Sponsorship Package -- Dominance Sponsorship - Client Interview and Panel -- Chapter 10 Marketing Your Virtual Event -- First Things First: Answering Key Questions and Establishing Key Goals -- Marketing Timeline -- Establishing Your Target Audience -- Building a Strong Message -- Building a Messaging Framework -- Driving Audiences Pre‐Event -- Segmenting Your Audience -- Blog and Vlog Posts -- Press Release -- Search Engine Marketing (SEM), Also Known as Paid Search -- Paid Media/Industry Partnerships -- Engage and Activate Influencers -- Measure, Evaluate, and Adapt.

Having a Strategy for Marketing Your Event After It's On‐Demand -- Repurpose Content or Follow Up on Presentations -- Checklist for Success -- Chapter 11 The Power of Virtual Event Data -- Taking Advantage of Virtual Event Data -- Programming Key Data Points -- Individual Reports -- Managing and Scoring Virtual Event Leads -- Lead Management -- Lead Nurturing -- Lead Quality -- Lead Scoring -- Conclusion: Virtual Events Are Here to Stay -- The First Step Is the Hardest -- It's All About Communicating -- When Virtual Became the Only Option -- Live, Virtual, and Hybrid: Same Game, Different Tactics -- Technologies Driving the Future of Virtual Events -- About the Authors -- Appendix: Glossary of Terms -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.