Continuing to Broaden the Marketing Concept.

Cover -- CONTINUING TO BROADEN THE MARKETING CONCEPT -- REVIEW OF MARKETING RESEARCH -- EDITORIAL ADVISORY BOARD -- CONTINUING TO BROADEN THE MARKETING CONCEPT MAKING THE WORLD A BETTER PLACE -- Copyright -- Dedication -- CONTENTS -- ABOUT THE EDITOR-IN-CHIEF -- LIST OF CONTRIBUTORS -- ABOUT THE CONTRIBUTORS -- ACKNOWLEDGMENTS -- EDITOR-IN-CHIEF INTRODUCTIONOVERVIEW -- OVERVIEW -- PUBLICATION MISSION -- A FOCUS ON SPECIAL ISSUES -- THIS VOLUME -- Introduction -- Overview of the Chapters -- References -- I - New (to us) Modality -- A Framework for Understanding Communication through Comics (Illustrated) -- Abstract -- References -- II - Politics -- How Marketing Can Save Democracy -- Abstract -- Introduction -- Defining Democracy -- The Urgent Need to Address the Challenges to Our Democratic Values, to Truth, and to Science -- What Can Marketing Offer to Those Who Want to Restore Our Democratic Values, Truth, and Science? -- Better Understanding of the Potential Voters-The Participatory Public -- Overcoming the Barriers-Improving the Product and Distribution -- Communicate, Educate, Motivate, and Engage the Potential Voters -- Assure the Value (Get the Right Price-value Equation) -- How Should We Reimagine Marketing to Increase Its Value and Impact on Restoring Our Democratic Values? -- Next Steps -- References -- The Inevitable Downward Spiral of American Political Discourse -- Abstract -- Evolution of Market Structure -- Climbing Out of the Hole -- References -- Political Advertising Needs Better Regulation -- Abstract -- Introduction -- Federal Regulation -- Legal History -- Current Regulation -- The Market for Political Advertising -- Is Political Advertising Effective? -- Disclosure and Misleading Content -- Summary -- Potential Remedies -- Conclusions and Recommendations -- Disclosures and Disclaimers -- False and Misleading Claims.

Implementation -- References -- III - The World Around Us - Now and Soon -- The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective -- Abstract -- What We Know -- Suggested Solutions -- What Else Can We Do? -- Conclusion -- References -- Market Response Models for Social Marketing Causes -- Abstract -- Introduction -- The Core Market Response Model -- Controlling Alcohol Consumption -- Controlling Narcotics Abuse -- Conclusions -- References -- Global Food Security: How Marketing Can Help -- Abstract -- The Problem -- The Success of Farming -- Our Evolving Diet -- Marketing to the Rescue -- Influencing the Diets of the Young -- Recap -- References -- Our Data-driven Future: Promise, Perils, and Prognoses -- Abstract -- Introduction -- The Promise and Perils of Data Collection -- Shopping and Search Data -- Geolocation Data -- Health and Genetic Data -- Dating and Relationships -- Social Networks -- Data Breaches -- Reducing the Perils of Data Collection -- Privacy by Default - A Short-term Solution -- Code Transparency - A Short-term Solution -- Model Transparency and Interpretation - A Medium-term Solution -- Federated Learning - A Medium/Long-term Solution -- Control Over Data - A Long-term Solution -- Data Protection - An Ongoing Solution -- Enhancing the Promise of Data Collection -- Conclusion -- References -- Discovering Market Structure of Ambiguously Appraised Products from Bid History in Online Auctions -- Abstract -- Introduction -- Market Structure -- Market Insights Using Auction Data -- The Art Market -- Methodology -- Data -- Results -- Discussion and Conclusion -- References -- IV - Feeling and Thinking - New Perspectives Regarding Affect and Cognition -- Some Thoughts on Happiness, Well-being, and a Meaningful Life for Academics -- Abstract -- Conceptualization of Happiness as a Process and an Outcome.

Goal-directed Happiness -- Happiness and Hierarchies of Goals -- Expressive-based and Other Origins of Happiness -- Seven Elements of the Art and Science of Happiness -- Love and Caring -- Work as a Calling -- Wanting, Liking, Pleasure -- Very Bad and Very Good Things Happening to Us -- Moral Concerns and Emotions -- The Examined Life and Its Distractions -- Spirituality and the Transcendental -- Everyday Challenges and Happiness in Academia -- Epilogue -- Postscript: Seven Exhortations -- Acknowledgments -- References -- Preference for Practical versus Theoretical Knowledge: Conceptualization and Consumer Behavior Predictions -- Abstract -- Conceptual Background -- Do People Systematically Differ in Preference for Practical versus Theoretical Knowledge? -- Is PPTK Distinct from Related Cognition Constructs? -- Can PPTK Help Predict Consumer Behavior? -- PPTK and Consumption of Learning Products and Experiences -- PPTK and Reactions to Marketing Information -- PPTK and Intertemporal Discounting -- General Discussion -- References -- The Conceptualization and Measure of Creativity: Implications for Research in Marketing and Consumer Behavior -- Abstract -- The Measure of Creativity -- Commonly Used Creativity Measures -- Divergent Thinking -- Divergent thinking as a measure of creativity -- Measures of divergent thinking -- Generation-focused divergent thinking -- Problem-focused divergent thinking -- How ideas are evaluated -- Convergent Thinking -- Convergent thinking as a measure of creativity -- Measures of convergent thinking -- Convergent problem-solving -- Convergent insight problems -- The Relationship of Divergent and Convergent Thinking -- Considerations Regarding Creativity Measures and Recommendations for Best Practices -- Interpreting fluency, novelty, usefulness, and subjective creativity ratings: Insight from their interrelationships.

Fully capturing the construct of creativity -- A Framework for Evaluating the Measure of Creativity -- Creativity Measures in Marketing and Consumer Behavior -- Recommendations for Future Creativity Research in Marketing and Consumer Behavior -- Use Convergent Problem-solving Tasks -- Use Ratings of Novelty and Usefulness and Report Results Separately -- The Gold Standard for Creativity Measurement in a Single Study -- Multiple Methods and Measures -- The Use of Moderators -- Creativity Beyond the Experimental Paradigm -- A Framework of Creativity Measures for the Future of Creativity Research -- References -- Appendix -- Solutions to the insight problems. -- Nine-dot problem -- Remote Associates Test -- Curiosity and Its Implications for Consumer Behavior -- Abstract -- Introduction -- Part I: Potential Costs of Curiosity -- Part II. Hedonic Benefits of Curiosity -- Part III: Motivational Benefits of Curiosity -- Concluding Remarks -- References -- V - Environmental Sustainability -- Sustainability Developments in Cities of the World -- Abstract -- Introduction -- Cities Become the Front Line of the Sustainability Movement -- Cities and Climate Change Mitigation -- The Importance of Urban Planning -- Buildings -- Alternative Transportation Systems -- Other Sustainability Innovations for Cities -- Governance and Stakeholder Engagement in Cities -- Numbeo: A Sustainability Index for Cities -- Analyzing the Numbeo Index -- Conclusion -- References -- Marketing Research on Environmental Sustainability -- Abstract -- Marketing Research on Environmental Sustainability -- Method -- Results -- Consumer Beliefs about Efficacy, Control, and Blame1 -- Consumer Segment Variation Regarding Environmental Awareness and Support -- Other Consumer Segments Related to Sustainability Sensitivity -- Elements of Programs for Possible Effective Behavior Change.

Interventions and Marketing Appeals -- Short-term, Economic Gains versus Long-term, Abstract Gains -- Other Consumer Behavior Topics: Supporting Local Markets, Reusable Shopping Bags, Numerical Fluency -- Consumer and Manager Attitudes, and Channels of Distribution and Logistics Issues Regarding Packaging, Recycling, Trash, Wa ... -- Special Issues of Journals - Articles that Span B2C and B2B and Beyond -- Business Marketing and Sustainability -- Industry- and Regulatory-level Environmental Concerns for Marketers -- Discussion -- References -- INDEX.

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.