Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust.

Cover -- Title Page -- Copyright -- Contents -- Acknowledgments -- Introduction -- We Had Lots of Predictions, Hunches, and Ideas -- Chapter 1: Trust, Social Capital, and Media -- The Connected Guy -- Stanley Kubrick -- Why Is This Important? -- What Is the Truth, Anyway? -- We Could Never Have Predicted "Fake News" -- Humanizing the Web -- Transparency -- How Trust Is Modified by Media -- Why Trust Agents, and Why Now? -- The Matrix Thing -- Media and What They Do -- Why Trust Agents? -- The Basics: Social Capital -- Put It On Paper -- The Six Characteristics of Trust Agents -- What Comes Next -- Chapter 2: Make Your Own Game -- Poster Child? -- Set Your Own Rules -- Gatejumping: An Example -- New Games -- What Gatejumping Has to Do with Trust -- Seeing Your Own Way -- A Note about Games -- The Three Methods of Games -- Step 1. Playing -- Step 2. Hacking -- Step 3. Programming: Your Game Will Need Rules, but You Create Them -- The Importance of Moving First -- The Tic-Tac-Toe Corollary, or Now What? -- Chapter 3: One of Us -- Who Are These Geeks, and Why Are They Important? -- The Importance of Being Human -- The Trust Test -- Trusting Strangers -- Status Paralysis -- (Most) Buzz Is Suspect -- The Rise (and Hopefully the Fall) of "Influencers" -- The Warmth of an Intentional Community -- Being a Good Citizen -- How Public Discourse Magnifies Social Capital -- Half-Strangers and the Rise of "Friends" -- The Business Value of Friends (and How Not to Be Scummy) -- Mass Microevangelism -- The New Community -- A Sense of Belonging -- Friends as Gatekeepers -- The Power of Taking the First Action -- How to Screw Up (and How to Fix It) -- How Not to Be One of Us (about Elitism) -- Raising Up versus Sucking Up -- The Currency of Comments and Replies -- You Must Earn Your Place in Communities -- Businesses That Understand How "One of Us" Works.

Original Good Guys (from 2009) -- Frank Eliason: Comcast Cares -- Lionel Menchaca: Dell -- Daniela Barbosa: Synaptica (a Dow Jones Company) -- Trust Agents for 2020 -- Radha Agrawal and Matthew Brimer: Daybreaker -- Mark Fisher: Mark Fisher Fitness -- John Haydon: Nonprofit Digital Marketing Expert -- Cathy Hackl -- Syed Balkhi -- Trust Agents Are Not Infiltrators -- A Final Lesson: Don't Be "That Guy" -- Chapter 4: The Archimedes Effect -- What Is the Archimedes Effect? -- A Basic View of Leverage -- An Introduction to Arbitrage -- A Young Man's Primer -- The Path of Least Resistance -- Owning the Largest Game in the World -- Existing Infrastructure -- How a Trust Agent Uses Time -- Leveraging Relationships -- Standing Out by Standing Tall -- Protecting Your Community as a Leverage Point -- Building It Before the Need -- How a Trust Agent Leverages Social Media -- Fish Where the Fish Are -- About Recommendation -- Things to Stop and Things to Start -- Stop Trying to Find Subscribers for Your Podcast -- Start Enabling Your Existing Followers to Talk about You -- Stop Trying to Stay on Top of Everything -- Start Looking for a Personal Research Assistant and Aggregators -- Stop Spending Money and Time Building Your Website -- Start Looking at Prefab Solutions Like WordPress -- Stop Telling Everyone about Your New Thing -- Start Crowdsourcing -- Summing Up the Stops and Starts -- Using Leverage to Build Dad-O-Matic -- Leverage and the Third Tribe -- Wait, It Sounds Like You're Saying. . . -- Finally, Why We Used Traditional Publishing -- Chapter 5: Agent Zero -- It's Not Who You Know, It's Who Knows You -- Agent Zero Connects the Web -- Agent Zero at Work -- Awareness -- Becoming Visible -- Your First Status Message -- I Am the Path -- Always Be There -- Leave a Trail -- How Not to Seem Like an Old-Fashioned Networker -- Attention.

Channels and Subscription -- How to Decide What's Worth It -- Trying New Stuff -- Anatomy of a Face-to-Face Meetup -- Influence -- One of the 150 -- Be the Priest -- Build the Church -- Name-Dropping 2.0 -- Be the Relationship before the Sale -- Bring People into the Circle -- Relationships at Scale -- You Live or Die by Your Database -- Reputation -- The Web Speaks for You -- Links as Currency -- How to Use LinkedIn -- Authority -- How We Use the Web for Authority -- Two Types of Authority -- What's Next? -- Chapter 6: Human Artist -- What If Etiquette Isn't a "Nice to Have" Skill? -- A Micromanifesto from Us Digital Natives -- The Basic Stuff -- The Golden Rule Ports Nicely to the Web -- Transparency and Anonymity as Feedback -- Empathy as Feedback -- Lurking versus Jumping In -- The New Customer Service -- Keeping Connected Across Distances -- Talking about the Weather -- One-Way Intimacy -- How Human Artists Sell on the Web -- Getting Strangers to Trust Us -- One Simple Answer to Several Thousand Questions -- First Impressions -- Everyone Seems Like an Expert -- Sharing versus Hoarding -- From the Individual to the Group -- Chapter 7: Build an Army -- You Can't Do It Alone -- Your Generals: The Mastermind Group -- Why an Army of Ronin Might Not Work -- The Power of Asynchronous Aggregation -- Mechanization: How the Web Works When You're Not There -- How the Web Helps Create Democracy -- The Ease of Spreading Information -- Scale: The Importance of Café-Shaped Experiences -- Bring Your Own Dial Tone: Small Powerful Networks -- The Social Contract -- Give Your Ideas Handles -- The More Who Gather -- Chapter 8: The Trust Agent -- Art, Business, the Web, and Humans -- How This Relates to Your Career -- Master Tomorrow's Radios -- How Frames and Perspective Matter -- "Yes, and. . ." -- How to Make Friends (and Why It Matters) -- Start Small.

The One Difference -- Be Wary of Praise and Awards -- Six Games You Could Have Made and Still Can -- If You Were to Write the Next Chapter -- How You Can Help -- Three More Things You Can Do to Add Value -- Ways People May Trash the Lessons in This Book -- Where We're Going in the Next Few Years -- Chapter 9: What's Next -- There's Still So Much to Do -- Different Jobs Trust Agents Might Have -- Trust Agents for Real Estate -- Scaling Trust -- Trust, Multitasking, and Sacrifice -- Is Being a Trust Agent Just About Being a Good Person? -- It's All Sales -- Selling the Ideas of Trust Agents into Your Organization -- Platform Matters -- Cars and Trust -- Measuring Trust -- But Measuring the Tools We Use to Build Trust? Sure! -- How Do You Grow? -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.