Marketing Management : A Cultural Perspective.
Material type:
- text
- computer
- online resource
- 9781351358835
- 658.8
- HF5415.13 .M375 2020
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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