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Marketing Management : A Cultural Perspective.

By: Contributor(s): Material type: TextTextPublisher: Oxford : Taylor & Francis Group, 2020Copyright date: ©2020Edition: 2nd edDescription: 1 online resource (565 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781351358835
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing ManagementDDC classification:
  • 658.8
LOC classification:
  • HF5415.13 .M375 2020
Online resources: Summary: Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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