The Handbook of Applied Communication Research.

Cover -- Volume I -- Title Page -- Copyright Page -- Contents -- List of Contributors -- The Promise of Applied Communication Research -- Viewpoints -- An Eclectic Perspective on ACR -- Applied Communication Research-Practice -- Citizen Science -- Entrepreneurship -- Goal of the Book -- Contents of Volume 1 -- Preview of Volume 2 -- References -- Part I Theoretical Perspectives -- Chapter 1 Inoculation Theory as a Strategic Tool -- Introduction -- Overview of Inoculation Theory -- Contextual Application -- Civic and Legal Communication -- Health Communication -- Commercial Communication -- Public Relations -- Additional Applied Contexts -- Inoculation Message Design -- Conclusion -- References -- Chapter 2 Addressing Life Transitions of Aging: Integrating Indigenous and Communication Theory to Develop a Tuakana-Teina/Peer Educator Model -- Indigenous Theory: Kaumtua Mana Motuhake -- Communication (and Related) Theory -- CBPR Conceptual Model -- Culture-Centered Approach -- The Tuakana-Teina/Peer Educator Program -- Mtpono Mori (Cultural Values and Principles) -- Ng Huarahi Whitiwhiti Korero (Models of Communication) -- Implications and Future Directions -- Implications -- Future Directions -- References -- Chapter 3 Connecting Attitudes and Motivating Behavior: Vested Interest Theory -- Vested Interest Theory -- Stake -- Salience -- Certainty -- Immediacy -- Self-Efficacy -- Recent Theoretical Developments -- Component Array -- Boundary Conditions -- VIT in Applied Contexts -- Natural Hazard Preparedness -- Perceived Concussion Risk Among Collegiate Athletes -- Future Directions in Theory Development -- Recommendations for Practitioners -- Conclusion -- References -- Chapter 4 A Comparative Analysis of Theoretical Propositions Focusing on Apologia -- Situational Crisis Communication Theory -- Image Repair/Image Restoration.

SCCT and Image Repair Applied -- Which Strategy Works the Best? -- Weaknesses of SCCT -- Image Repair Weakness -- Methodology-A Significant Difference between the Theoretical Frameworks -- Future Directions -- Framing -- References -- Chapter 5 Applying Social Marketing Strategy to Social Change Campaigns -- Introduction -- Overview of Social Marketing and Definition -- Contextual Application -- Health Promotion -- The Environment -- Public Safety or Injury Prevention -- Community Involvement and Civic Engagement -- Economic (or Financial) Wellbeing -- Designing and Implementing a Social Marketing Campaign Strategy -- Existing Models of Social Marketing Campaign Development -- A Comprehensive Roadmap for Social Marketing Campaign Development -- Conclusion -- References -- Chapter 6 Engaged Communication Scholarship: The Challenge to Translate Communication Research into Practice -- Engaged Communication Inquiry -- Health Communication Inquiry as Engaged Communication Scholarship -- Asking the Right Research Questions -- Rigorous Communication Inquiry -- Establishing Relevant Research Partnerships -- Developing and Sustaining Effective Communication Intervention Programs -- Disseminating Communication Knowledge -- Potential Influences of Engaged Communication Research -- References -- Chapter 7 The Role of Negative Emotions in Applied Communication Research -- Fundamentals of Emotion -- Theories of Affect -- Cognitive Functional Model -- Appraisal-Tendency Framework -- Anger -- Theorizing about Anger -- Pragmatic Implications from Anger Research -- Future Directions in Applied Research on Anger -- Fear -- Theorizing about Fear -- Pragmatic Implications from Fear Research -- Future Directions in Applied Research on Fear -- Guilt -- Guilt Appeals -- Approaches to Examining Guilt -- Pragmatic Implications from Guilt Research.

Future Directions in Applied Research on Guilt -- Conclusion -- References -- Part II Media, Data, Design, and Technology -- Chapter 8 Adventures in "Big Data" Application in Strategic Applied Communication Research, Theory, and Method* -- Introduction -- What Are Data? -- Data Sets -- Small Data -- Large Data -- HDBD and CGBD -- HDBD and CGBD Data Collection -- Problems Associated with HDBD and CGBD Data Sets -- Assumption of Normality -- Reliability and Validity in Machine Coding -- Overpowering Issue: Significant vs. Effect Size -- HDBD and CGBD Case Studies -- Predicting Social Media Strategies on Public Engagement -- Creating a Case CGBD Study -- Addressing Applied Communication CGBD -- Review -- References -- Chapter 9 Serious Games as Communicative Tools for Attitudinal and Behavioral Change -- Introduction -- Games as Communicative Tools for Intervention and Change -- Serious Digital Games for Health -- Mechanisms Underlying the Effects of Serious Games -- Extended Elaboration Likelihood Model (EELM) -- Entertainment Overcoming Resistance Model (EORM) -- Serious Game Mechanisms -- Spaces of Mitigated Risk -- Debriefing Dialogue -- Effects of Digital Games on Persuasion and Intervention Outcomes -- Considerations for the Design and Evaluations of Serious Games -- Research and Theory-Based Design Through Multidisciplinary Collaboration -- Addressing Heterogeneity in Game Design and Evaluation Research -- Participatory Paradigm and Transdisciplinary Design Teams -- Conclusion -- References -- Chapter 10 Leveraging Social Media for Applied Problems: Case Studies in Mapping Cyberspace to Realspace -- Social Media and Big Data -- Surveillance Dashboards for Data Analytics -- Background -- The SMART Dashboard -- SMART Case Studies -- Disease Surveillance -- Disaster Management -- Industry/Market Analytics -- Conclusions -- References.

Chapter 11 Exploring Applied Practices in Entertainment Marketing: How Brands Connect with Today's Modern Family -- Product Placements: An Overview -- Study 1: "Game Changer" -- Study 2: Modern Family and Character Relatability -- Concluding Remarks -- References -- Chapter 12 Enhancing Public Resistance to "Fake News": A Review of the Problem and Strategic Solutions1 -- Defining and Understanding "Fake News" -- Motivations and Dimensions of "Fake News" -- Imposter Content and Climate Change Example -- Manipulated Content and Politics Example -- Impact of "Fake News" -- Public Susceptibility -- Efforts to Combat "Fake News" -- Inoculation as Antidote to "Fake News" -- Conclusion -- References -- Chapter 13 Data Visualization for Health and Risk Communication -- Introduction -- Research on Data Visualization -- Research on Traditional Data Visualization -- Research on Interactive Data Visualization -- Relevant Theoretical Frameworks -- Fear Appeals -- Fuzzy-Trace Theory -- Conclusions and Future Directions -- References -- Chapter 14 Visual Communication as Knowledge Management in Design Thinking -- What Is Design Thinking? -- Needfinding -- Brainstorming -- Prototyping -- Testing and Feedback -- Design Thinking in Reality -- Knowledge Management within Design Thinking -- Knowledge Management -- Knowledge Visualization -- Types of Visualizations -- The Role of Visualization in Communication and Creativity -- Visual Communication within Design Thinking Tools -- 2 × 2 Matrix -- Bodystorm -- Brainwriting -- Card Sort -- Collage -- Draw It -- Diverging Collaborative Sketches -- Empathy Map -- Factors and Forces -- Feedback Matrix -- Journey Map -- Mind Map -- Models -- Personas -- Resource Flow -- Role Play -- Service or Experience Blueprint -- Share Inspiring Stories -- Simulations -- Stakeholder Map -- Story Boards -- User Photo Study -- Conclusion.

References -- Part III Organizational Communication -- Chapter 15 Communication Technology and Organizational Life -- Theories Guiding Applied Technology and Work Research -- Affordances as Shared Opportunities -- Workers and Communication Technology Use at Work -- Organizations as Translucent -- Rise in Personal Communication Technologies -- Applied Communication and Big Data in Organizations -- Human Resources Information Systems (HRIS) -- Enterprise Social Media -- Electronic Health Records (EHRs) -- Future Directions -- Focusing on the Worker‐Organization Interface -- Opportunities Around Data-Handling Practices -- Integrating Individual, Organizational, Policy and Practice Concerns -- The Future of Communication Technology and Organizational Life -- References -- Chapter 16 Understanding Maxcers: Are All Opinions Equal? -- Academic Research: From Opinion Leaders to Maxcers -- Industry Work: How Are Influencers Identified in the Real World? -- Strategies for Using Influencer Feedback in Marketing Research -- Online Communities for VOC Research -- The Maxcer Strategy for Identifying Key Influencers -- The Maxcer Quotient -- Maxcer Pilot Study -- Conclusion -- References -- Chapter 17 The Intersections of Organizations, Health, and Safety: Designing Communication for High Reliability Organizations -- High Reliability Organizations -- Contexts for Studying HROs -- Processes Enabling Reliability -- Designing Interventions in/for HROs -- Communication as Design (CAD) -- Case: Firefighters and Cancer Reduction-Clean Gear as the New Badge of Honor -- Practical Issues and Challenges -- Designing for Differences in HROs -- Future Directions -- Conclusion -- References -- Chapter 18 Anticipatory Model of Crisis Management and Crisis Communication Center (CCC): The Need to Transfer New Knowledge to Resources -- Crisis Communication Center.

Anticipatory Model of Crisis Management.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.