The Business of Dermatology.

The Business of Dermatology -- Title Page -- Copyright -- Dedication -- Contents -- Preface -- Contributors -- Section I Bricks and Mortar -- 1 To Rent or to Buy: That Is the Question -- 1.1 Twelve Years of Education and Yet -- 1.2 Location, Location, Location -- 1.3 Buying versus Leasing 101 -- 1.4 Are You Ready for Commitment? The Pros and Cons of Purchasing Office Space -- 1.5 Constant Vigilance: The Pros and Cons of Leasing Office Space -- 1.6 City Mouse, Country Mouse -- 1.7 There's a Perfect Match for Everyone -- 1.8 Office Configuration -- 2 Location -- 3 How Much Space Do I Need? -- 3.1 Introduction -- 3.2 Number of Providers and Workflow -- 3.3 Service Type -- 3.4 Spatial Configurations and Design Organizational Patterns -- 3.5 Clinical and Support Areas Needed -- 3.6 Program and Area Requirements Calculations -- 4 Creating a Business Plan -- 4.1 Introduction -- 4.2 Creating Your Business Plan -- 4.3 Obtaining Financing -- 4.4 Dos and Don'ts -- 4.5 Conclusion -- 5 Room Layout -- 5.1 Introduction -- 5.2 Where Do I Start? -- 5.3 Elements of the Room Layout -- 5.4 Other Important Considerations -- 5.5 Potential Pitfalls -- 5.6 Conclusion -- 6 Office Flow -- 6.1 Introduction -- 6.2 Check-in -- 6.3 Rooming -- 6.4 Check-out -- 6.5 Conclusion -- 7 Creating a Practice Ambience -- 7.1 Introduction -- 7.2 Creating a Welcome Area -- 8 Photography and Space Requirements for Everyday and Clinical Trials -- 8.1 Introduction -- 8.2 The Consent Process -- 8.3 The Office Setup -- 8.4 Positioning the Patient and Framing the Photograph -- 8.5 The Camera: Compression, Focus, and Resolution -- 8.6 Storage and Transmission -- 8.7 Conclusion -- 9 Corporate Structure: Limited Liability and Taxation -- 9.1 What Does Corporate Structure Mean? -- 9.2 Selecting a Corporate Structure -- 9.3 Corporations and Medicine: The Prohibition of Corporate Practice of Medicine.

9.4 Conclusion -- 10 Academic versus Private Practice -- 10.1 Academic -- 10.2 Private Practice: Solo, Dermatology Group, Medical/Surgical Group -- 11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice -- 11.1 Introduction -- 11.2 Hire an IT Consultant -- 11.3 Reserve a Domain Name and Corporate Email Account -- 11.4 Establish a Physical Service Address -- 11.5 Reserve Phone and Fax -- 11.6 The Buildout -- 11.7 Establish Service Contracts -- 11.8 Business Associate Agreement -- 11.9 Hardware -- 11.10 Cyber Security -- 11.11 Conclusion -- 12 Choosing and Implementing an Electronic Medical Record System -- 12.1 Introduction -- 12.2 Step One: Set a Tone -- 12.3 Step Two: Create a Multidisciplinary Implementation Team -- 12.4 Step Three: Choose the Software -- 12.5 Step Four: Configure Your Software -- 12.6 Step Five: Identify Hardware and Personnel Needs -- 12.7 Step Six: Transfer Data -- 12.8 Step Seven: Decide on the Launch Approach -- 12.9 Step Eight: Develop Disaster Protocols -- 12.10 Step Nine: Initiate Your Training Plan -- 12.11 Step Ten: Enhance EMR-related Communication Skills -- 12.12 Conclusion -- 13 Private Equity and Venture Capital-Backed Practice Models -- Editor's Note -- 13.1 Part A: The Corporatization of Dermatology -- 13.2 Part B: Testimonials from Dermatologists Regarding PE-Backed Practices -- 13.3 Part C: Selling a Practice: The Viewpoint from Someone Who Sold -- Section II Human Resources -- 14 Essential Components of an Employee Manual -- 14.1 Introduction -- 14.2 Step One: Why Are You Doing This? -- 14.3 Step Two: Who Are You? -- 14.4 Step Three: Gather Your Policies -- 14.5 Step Four: Choosing a Template -- 14.6 Step Five: Creating a Welcome Message -- 14.7 Step Six: Table of Contents -- 14.8 Step Seven: Handbook Topic Selection -- 14.9 Step Eight: You're Done!.

14.10 Step Nine: Updates -- 15 Vision and Mission Statement -- 15.1 Introduction -- 15.2 What Are Vision and Mission Statements? -- 15.3 Why Do You Need a Vision and/or Mission Statement? -- 15.4 How Do You Write a Vision Statement? -- 15.5 Examples of Vision Statements -- 15.6 How Do You Write a Mission Statement? -- 15.7 Examples of Mission Statements -- 15.8 Should a Mission Statement Change with Time? -- 15.9 Conclusion -- 16 Employees versus Independent Contractors -- 16.1 Introduction -- 16.2 Step One: What Exactly Is an Independent Contractor? -- 16.3 Step Two: Deciding If Becoming an Independent Contractor Is the Right Step for You -- 16.4 Step Three: Once You Have Decided on Your Preferred Employment Model, What Are the Next Steps? -- 16.5 Conclusion -- 17 Salaried versus Hourly Wage: Which Is Better and for What Positions? -- 17.1 Introduction -- 17.2 The Hourly Worker -- 17.3 The Salaried Worker -- 17.4 When Hourly Is Better -- 17.5 When Salaried Is Better -- 17.6 Incentives, Emotions, and Unintended Consequences -- 18 The Practice Administrator -- 18.1 What to Consider When Assessing the Need for a Practice Administrator -- 18.2 Conclusion -- 19 A Primer on Employment Law for Dermatology Practices -- 19.1 Introduction -- 19.2 The Hiring Process -- 19.3 The Day-to-Day of Employment -- 19.4 Termination -- 19.5 Conclusion -- 20 Essential Policies -- 20.1 Introduction -- 20.2 Essential Staff/Employee Policies -- 20.3 Dress Code, Grooming, and Appearance -- 20.4 Safety -- 20.5 Computers, Electronic Mail, Electronic Record, and Voice Mail Usage Policy -- 20.6 Gifts -- 20.7 Visitors -- 20.8 Arbitration Policy and Agreement -- 20.9 Safety, Security, and Avoiding Theft -- 20.10 Account Security -- 20.11 Policy on Handling Cash -- 21 Questions to Ask When Bringing on a Physician -- 21.1 Introduction.

21.2 Where Should You Start When Expanding Your Practice? -- 21.3 Step One: Plan Requirements for Onboarding a Physician -- 21.4 Step Two: Searching for a Physician -- 21.5 Step Three: Getting to Know Potential Physicians -- 21.6 Step Four: Bringing on the Successful Physician -- 21.7 Interview To-Do List -- 21.8 Questions to Ask and Questions to Avoid -- 21.9 Breaking Down the Benefits -- 21.10 Do You Feel a Connection? -- 21.11 Conclusion -- 22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study -- 22.1 Your Vision, Your Mission -- 22.2 Building Your Dream Team -- 22.3 Office Design -- 22.4 Who Do You Serve? -- 22.5 Day-to-Day Strategies -- 22.6 The Treatment Plan -- 22.7 Scheduling -- 22.8 Efficient Marketing -- 22.9 Efficient Ordering and Inventory -- 22.10 Improving Systems -- Section III Patient Relations -- 23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures -- 23.1 Introduction -- 23.2 Why Do Patients No-show for Appointments? -- 23.3 The Anatomy of a No-Show Fee -- 23.4 Prepayments and Deposits on Procedures -- 23.5 Reducing No-Shows -- 23.6 Conclusion -- 24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System -- 24.1 The Cost of Missed Appointments -- 24.2 Increasing Attendance with Appointment Reminders -- 24.3 Not All Reminders Are Created Equal -- 24.4 Conclusion -- 25 Is There a Better Way to Answer Calls? -- 25.1 Introduction -- 25.2 Minimizing Calls -- 25.3 Conclusion -- 26 Critical Components of Consents and Documentation -- 26.1 The Legal Landscape in Dermatology -- 26.2 Informed Consent -- 26.3 Negligence and the Standard of Care -- 26.4 Habit Evidence and the Importance of Written Documentation -- 26.5 Patient Factors -- 27 Patient Portals and Communication in the Age of EMR -- 27.1 Introduction -- 27.2 Portals and Communication -- 27.3 Conclusion.

28 Teledermatology Ground Rules -- 28.1 Introduction -- 28.2 Rule One: Add Teledermatology to Add Value -- 28.3 Rule Two: Pick the Right Platform(s) to Use -- 28.4 Rule Three: You Gotta Get Paid -- 28.5 Rule Four: Teledermatology Can Work Well -- 28.6 Rule Five: ..But Not Always -- 28.7 Conclusion -- 29 Risk Management -- 29.1 Introduction -- 29.2 Techniques for Risk Management -- 29.3 Measures for Mitigating Consequences of an Adverse Event -- 29.4 Consent and Arbitration -- 29.5 Conclusion -- Section IV The Daily Grind -- 30 The Ideal Schedule -- 30.1 Introduction -- 30.2 The Schedule Pundits -- 30.3 Closing Thoughts -- 31 Delegating: Physician Extenders and Integration into a Practice -- 31.1 Introduction -- 31.2 What Is an "Extender"? -- 31.3 Question One: Wait Time -- 31.4 Question Two: Your Personality -- 31.5 Interview Red Flags -- 31.6 Question Three: New Grad versus Experienced Extender -- 31.7 Question Four: Supervision -- 31.8 Question Five: Changing Your Office Flow -- 31.9 Delegating to Your Extender -- 31.10 Pay -- 31.11 Conclusion -- 32 Managing Expectations of Staff -- 32.1 Introduction -- 32.2 Section One Objectives -- 32.3 Section Two Objectives -- 32.4 A Note on Managing Burnout -- 33 Pricing Cosmetic Procedures -- 33.1 Introduction -- 33.2 Commodity versus Luxury -- 33.3 Recognize Your Worth and Make It Known -- 33.4 Pricing Your Procedures -- 33.5 How Expensive Should I Be? Price Matching and Discounting -- 33.6 Conclusion -- 34 Integrating Cosmeceuticals into Daily Practice -- 34.1 Introduction -- 34.2 Our Skin Care Consultant and Project Leader -- 34.3 Choosing Products and Making Goals -- 34.4 Educating and Indoctrinating Staff -- 34.5 Devote Space -- 34.6 Regimen Cards for Common Diagnoses -- 34.7 Internet and Social Media -- 34.8 Aestheticians -- 34.9 Loyalty Programs and Skin Care -- 34.10 Our Future Goals.

34.11 Specific Financial Considerations and Benchmarks.

The ultimate guide to managing the multifaceted business aspects of a dermatology practice Although board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. The Business of Dermatology, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a "40-way chat" with dermatologists whose practices are flourishing. With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone--from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them. Key Features Written by top dermatologists from the perspective of "if we knew then what we know now..." Organized in a format and style conducive to easy reading, with practical tips to implement immediately Covers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much more Top ten lists in each chapter highlighting the key take-home points The Business of

Dermatology is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.