Innovator's Playbook : How to Create Great Products, Services and Experiences That Your Customers Will Love.

Intro -- Innovator's Playbook: How to create great products, services &amp -- experiences that your customers will love! -- Contents -- My journey of discovery to innovation flow -- My journey -- 17 years later … -- What's all this noise about design? -- Design takes over -- Jumping to solutions -- Why do they jump? -- Integrating the new design methods to improve innovation success rates -- Design thinking -- Business Model Generation -- Lean Startup -- Agile Development -- 1 Get Started -- Preparing your team -- Team makeup -- Team performance -- Defining the challenge and planning the project -- Project kick-off workshop -- The innovation opportunity -- Make it defined and engaging -- Write up final project challenge and brief -- Designing a physical space -- Wall space -- Permanency -- Plenary space -- 2 Discover -- 1. Conducting a knowledge review -- 2. Doing fresh empathy research -- Extreme customers -- Deprivation and disruption -- Multiple Sources Framework -- Be the customer -- Be with the customer -- Learn about the customer -- Customer immersion -- 3. Distilling key observations and findings -- 3 Distill insights -- What do I mean by 'insight'? -- Insight generation method -- 1. Story tell -- 2. Synthesise -- 3. Prioritise -- 4. Craft -- 5. Test and check -- An example insight generation workshop plan -- 4a Ideate: Incubate &amp -- create -- Incubation -- 1. Build a firm understanding of the problem -- 2. Prime your brain -- 3. Get into a creative or incubative state -- Boosting creativity -- Creativity blocker 1: beliefs -- Creativity blocker 2: behaviours -- Creativity blocker 3: the brain -- Creativity blocker 4: state -- Creativity blocker 5: space -- 4b Ideate: Idea generation workshops -- Prepare -- 1. Involve the right people at the right time -- 2. Circulate the creative briefs -- 3. Develop your creative stimulus.

4. Design and set up your space for the session -- 5. Find your facilitator -- Workshop -- Set the scene -- First burst -- Idea sprints -- Creative exercise gallery -- Harvest -- Idea canvas -- Showcase your top ideas -- Post-workshop debrief and prioritisation -- 5a Experiment: Desirability -- Prototype -- Concept boards -- Storyboard -- Roleplay -- Physical prototypes -- Test and learn -- Focus groups -- Debrief -- 5b Experiment: Feasibility and viability -- Business Model Thinking -- The Business Model Canvas -- Business Model Canvas versus Lean Canvas -- Modified Business Model Canvas -- 1. Target customer and insight -- 2. Solution -- 3. Channels -- 4. Customer relationships -- 5. Revenue streams -- 6. Key activities -- 7. Key resources -- 8. Key partnerships -- 9. Cost structure -- Business Model Design -- Step 1: Create a Business Model Canvas -- Step 2: Identify risks -- Step 3: Design experiments -- Step 4: Prototype and test -- Step 5: Capture learnings -- Iterate -- Next steps -- Over to you - your journey to innovation flow -- A repeatable method for innovation success -- When and where to apply it -- How long does it take? -- What's next? -- About the author -- Index -- EULA.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.