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Marketing Health Services, Fourth Edition.

By: Material type: TextTextPublisher: Chicago : Health Administration Press, 2020Copyright date: ©2020Edition: 1st edDescription: 1 online resource (641 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781640551565
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing Health Services, Fourth EditionDDC classification:
  • 362.10688
LOC classification:
  • RA410.56 .T466 2020
Online resources:
Contents:
Cover -- Brief Contents -- Detailed Contents -- Preface To The Fourth Edition -- Introduction -- Part I History and Concepts -- Chapter 1 The Origin and Evolution of Marketing In Healthcare -- Chapter 2 Basic Marketing Concepts -- Chapter 3 Marketing And The Healthcare Organization -- Part II Healthcare Markets and Products -- Chapter 4 The Nature Of Healthcare Markets -- Chapter 5 Healthcare Consumers And Consumer Behavior -- Chapter 6 Healthcare Products -- Chapter 7 Factors in Health Services Utilization -- Part III Healthcare Marketing Techniques -- Chapter 8 The Changing Enviroment For Healthcare Marketing -- Chapter 9 Marketing Strategies -- Chapter 10 Health Communication -- Chapter 11 Traditional Marketing Techniques -- Chapter 12 Contemporary Marketing Techniques -- Chapter 13 Social Media And Healthcare Marketing -- Part IV The Marketing Endeavor -- Chapter 14 Marketing Management -- Chapter 15 Marketing Research -- Chapter 16 Marketing Planning -- Chapter 17 Marketing Data -- Part V The Future Of Healthcare Marketing -- Chapter 18 A Look Ahead -- Glossary -- References -- About the Author.
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Cover -- Brief Contents -- Detailed Contents -- Preface To The Fourth Edition -- Introduction -- Part I History and Concepts -- Chapter 1 The Origin and Evolution of Marketing In Healthcare -- Chapter 2 Basic Marketing Concepts -- Chapter 3 Marketing And The Healthcare Organization -- Part II Healthcare Markets and Products -- Chapter 4 The Nature Of Healthcare Markets -- Chapter 5 Healthcare Consumers And Consumer Behavior -- Chapter 6 Healthcare Products -- Chapter 7 Factors in Health Services Utilization -- Part III Healthcare Marketing Techniques -- Chapter 8 The Changing Enviroment For Healthcare Marketing -- Chapter 9 Marketing Strategies -- Chapter 10 Health Communication -- Chapter 11 Traditional Marketing Techniques -- Chapter 12 Contemporary Marketing Techniques -- Chapter 13 Social Media And Healthcare Marketing -- Part IV The Marketing Endeavor -- Chapter 14 Marketing Management -- Chapter 15 Marketing Research -- Chapter 16 Marketing Planning -- Chapter 17 Marketing Data -- Part V The Future Of Healthcare Marketing -- Chapter 18 A Look Ahead -- Glossary -- References -- About the Author.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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