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Moving Forward and Making an Impact in Service Research : From Research Priorities to Research Methodologies.

By: Contributor(s): Material type: TextTextSeries: Journal of Service Management SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (161 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781839823176
Subject(s): Genre/Form: Additional physical formats: Print version:: Moving Forward and Making an Impact in Service ResearchDDC classification:
  • 101
LOC classification:
  • BD241 .M685 2019
Online resources:
Contents:
Covers -- Guest editorial -- Bridging the data divide between practitioners and academics -- Designing, writing-up and reviewing case study research: an equifinality perspective -- Advancing service design research with design science research -- From words to pixels: text and image mining methods for service research -- Neuroscience in service research: an overview and discussion of its possibilities -- An update on customer value: state of the art, revised typology, and research agenda.
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Covers -- Guest editorial -- Bridging the data divide between practitioners and academics -- Designing, writing-up and reviewing case study research: an equifinality perspective -- Advancing service design research with design science research -- From words to pixels: text and image mining methods for service research -- Neuroscience in service research: an overview and discussion of its possibilities -- An update on customer value: state of the art, revised typology, and research agenda.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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