Historical Perspectives on Non-Western Markets and Consumer Cultures.

By:

Karababa, Eminegul

Contributor(s):

Schroeder, Jonathan

Material type: Text

TextSeries: Journal of Historical Research in Marketing SeriesPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2019Copyright date: ©2019Edition: 1st edDescription: 1 online resource (93 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781839092565

Subject(s):

Marketing-History

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Historical Perspectives on Non-Western Markets and Consumer CulturesDDC classification:

381.09

LOC classification:

HF5415 .H578 2019

Online resources:

Click to View

Contents:

Cover -- EDITORIAL ADVISORY BOARD -- Materialism, television and social media - analysis of the transformation of post-colonial Indian market -- The Indian Patola: import and consumerism in early modern Indonesia -- "The fact is, that Turks can't live without coffee. . ." the introduction of Nescafé into Turkey (1952-1987) -- A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

There are no comments on this title.

to post a comment.