Transforming Social Media Business Models Through Blockchain.

Cover -- TRANSFORMING SOCIAL MEDIA BUSINESS MODELS THROUGH BLOCKCHAIN -- TRANSFORMING SOCIAL MEDIA BUSINESS MODELS THROUGH BLOCKCHAIN -- Copyright -- Dedication -- CONTENTS -- BIOGRAPHY -- PREFACE -- 1. Social Media Business Model -- Introduction -- Social Media in Business -- New Social Media -- 2. Blockchain -- Introduction -- Blockchain as a Technology Disrupter -- Blockchain Structure -- Unspent Transaction Output -- Blockchain and Social Media -- 3. Challenges and Opportunities -- Introduction -- Social Users - Benefits -- Social Users - Challenges -- 4. Blockchain Value Proposition -- Introduction -- Blockchain and Building Blocks of Social Media -- Identity -- Presence -- Reputation -- Groups -- Conversation -- Collaboration -- Collective Intelligence -- Blockchain Value Drivers and Value Opportunities -- Social Media Blockchain 1.0 -- Social Media Blockchain 2.0 -- Social Media Blockchain 3.0 -- Social Media Blockchain 4.0 -- 5. Blockchain-based Social Media Enterprise -- Introduction -- Blockchain Use Cases in Practice -- Blockchain-based Social Media -- Indorse -- Platform Model -- Use Case -- Everipedia -- Platform Model -- Use Case -- Sapien -- Platform Model -- Use Case -- Props -- Platform Model -- Use Case -- REFERENCES.

Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.