Marketing Intelligence in Retail and Distribution Management.
Material type:
- text
- computer
- online resource
- 9781839093678
- 658.8
- HF5415 .M375 2019
Covers -- Editorial advisory board -- Adoption of mobile self-service retail banking technologies -- Making sense of consumers' tweets -- Food retailing marketing management: social media communication for healthy food -- Post popularity and reactions in retail brand pages on Facebook -- Impulse behavior in economic crisis: a data driven market segmentation -- Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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