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Healthcare Marketing : A Case Study Approach.

By: Contributor(s): Material type: TextTextSeries: Gateway to Healthcare ManagementPublisher: Chicago : Health Administration Press, 2013Copyright date: ©2014Edition: 1st edDescription: 1 online resource (239 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781640550797
Subject(s): Genre/Form: Additional physical formats: Print version:: Healthcare Marketing: A Case Study ApproachDDC classification:
  • 362.1068
LOC classification:
  • RA971 .C45 2014
Online resources:
Contents:
Intro -- Cover -- Brief Contents -- Detailed Contents -- Foreword -- Preface -- Acknowledgments -- Part I Foundations of Healthcare Marketing -- Chapter 1 The Healthcare Industry And Healthcare Marketing -- Chapter 2 The Growth Of Marketing Efforts In Healthcare -- Chapter 3 Strategy And Healthcare Marketing -- Chapter 4 Ethics And Healthcare Marketing -- Part II The Five P's Of Healthcare Marketing -- Chapter 5 Physicians -- Chapter 6 Patients -- Chapter 7 Payers -- Chapter 8 The Public -- Chapter 9 The Presence Of Politics -- Part III Interpersonal Skills For Healthcare Marketer -- Chapter 10 Communication -- Chapter 11 Conflict Management -- Chapter 12 Teamwork and Leadership -- Part IV Strategic Actions of the Healthcare Marketer -- Chapter 13 Budgeting Basics -- Chapter 14 Strategic Marketing -- Chapter 15 The Marketing Plan -- Glossary -- Index -- About the Authors.
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Intro -- Cover -- Brief Contents -- Detailed Contents -- Foreword -- Preface -- Acknowledgments -- Part I Foundations of Healthcare Marketing -- Chapter 1 The Healthcare Industry And Healthcare Marketing -- Chapter 2 The Growth Of Marketing Efforts In Healthcare -- Chapter 3 Strategy And Healthcare Marketing -- Chapter 4 Ethics And Healthcare Marketing -- Part II The Five P's Of Healthcare Marketing -- Chapter 5 Physicians -- Chapter 6 Patients -- Chapter 7 Payers -- Chapter 8 The Public -- Chapter 9 The Presence Of Politics -- Part III Interpersonal Skills For Healthcare Marketer -- Chapter 10 Communication -- Chapter 11 Conflict Management -- Chapter 12 Teamwork and Leadership -- Part IV Strategic Actions of the Healthcare Marketer -- Chapter 13 Budgeting Basics -- Chapter 14 Strategic Marketing -- Chapter 15 The Marketing Plan -- Glossary -- Index -- About the Authors.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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