The Fashion Forecasters : A Hidden History of Color and Trend Prediction.

Cover -- Contents -- List of Illustrations -- List of Tables -- List of Contributors -- Acknowledgments -- 1 Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting -- PART ONE When Paris Led And America Followed -- 2 The Rise of Color Forecasting in the United States and Great Britain -- 3 Tobé Coller Davis: A Career in Fashion Forecasting in America -- PART TWO Going International -- 4 From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group Tells How He Got Started in Trends -- 5 What Do Baby Boomers Want?: How the Swinging Sixties Became the Trending Seventies -- 6 The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting -- 7 Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials -- 8 Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-90 -- 9 Interstoff's Fashion Table: The Internalization of Fashion Forecasting in the World's Most Important Fashion Fabric Fair -- 10 The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry -- PART THREE The Digital Imperative -- 11 Looking Behind the Scenes of Swedish Fashion Forecasting -- 12 Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region -- 13 Fast Fashion, Fast Futures: Catriona Macnab on WGSN and the Global Digital World -- PART FOUR Conclusion -- 14 Fashion Futures -- Selected Bibliography -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.