Unconventional, Partisan, and Polarizing Rhetoric : How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate.

Cover -- Unconventional, Partisan, and Polarizing Rhetoric -- Unconventional, Partisan, and Polarizing Rhetoric -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- Chapter 1 -- Considering the Rhetoric and Political Communication of the 2016 Election -- REACTIONS TO THE CAMPAIGN RHETORIC -- EVALUATING THE POLITICAL COMMUNICATION AND RHETORIC OF THE 2016 ELECTION AND ITS IMPACT -- OVERVIEW OF THE ANALYSIS -- NOTES -- Chapter 2 -- Iowa 2016 -- INSIDER OR OUTSIDER? -- Democratic Contenders -- Republican Contenders -- OUTSIDERS RESONATE WITH IOWANS -- Samples -- RESULTS -- CONCLUSION -- NOTES -- Chapter 3 -- The Tone of Debates -- THE TONE OF DEBATES AND THE STATE OF THE MEDIA -- CAMPAIGN TONE -- FOCUSING ON THE PAST, PRESENT, OR FUTURE? -- HOW DEBATES IN THE PRIMARIES ARE DIFFERENT FROM DEBATES IN THE GENERAL ELECTION -- HYPOTHESES, EXPECTATIONS, AND METHODS -- RESULTS -- DISCUSSION -- NOTE -- Chapter 4 -- Sending a Message to Who? Emails as Campaign Communication from Presidential Candidates -- COMMUNICATIONS FROM POLITICAL CAMPAIGNS -- WHO RECEIVES POLITICAL EMAILS? -- GENDER AND POLITICAL CAMPAIGNS -- EFFECT OF CONTENT OF EMAILS FROM CAMPAIGN -- Measures and Methodological Approach -- CONCLUSION -- NOTES -- Chapter 5 -- "You Should Smile More!" Gender and Press Coverage of Candidates During the 2016 Presidential Primary -- CANDIDATE MEDIA COVERAGE -- Candidate Coverage: Volume -- Candidate Coverage: Issues -- Candidate Coverage: Viability -- Candidate Coverage: Traits -- THE IMPACT OF DIFFERENTIAL CANDIDATE COVERAGE -- EXPECTATIONS -- DATA AND METHODOLOGY -- RESULTS -- DISCUSSION -- NOTES -- Chapter 6 -- Latina Sophistication -- LITERATURE REVIEW -- THEORY AND EXPECTATIONS -- DATA AND METHODOLOGY -- FINDINGS -- DISCUSSION -- NOTE -- Chapter 7 -- Chinese Hoax versus Climate Hope -- RESEARCH QUESTION -- METHODOLOGY.

RESULTS Campaign Speeches -- Official Statements -- Tweets -- The Debates -- CONCLUSION AND IMPLICATIONS -- NOTES -- Chapter 8 -- Tweeting Religion -- POLITICAL COMMUNICATION AND TWITTER -- RELIGIOUS POLITICAL COMMUNICATION -- RHETORIC OF FEAR -- RESEARCH QUESTIONS AND HYPOTHESES -- THEORETICAL FRAMEWORK AND VARIABLES -- METHODOLOGY -- FINDINGS -- CONCLUSION AND IMPLICATIONS -- NOTES -- Chapter 9 -- The Twitter Effect -- TRUMP, IMMIGRATION, AND TWITTER Twitter and Campaigning -- Framing -- Building on Framing Research on Twitter -- Issue Frames -- Affect or Tone -- Source Cues -- DATA &amp -- METHODS -- RESULTS OF TRUMP'S IMMIGRATION TWEETING -- Frequency -- Issue Frames -- Affect or Tone -- Source Cues -- DISCUSSION -- THE RELATIONSHIP BETWEEN TRUMP'S TWEETING AND THE MEDIA'S COVERAGE OF IMMIGRATION Agenda-setting -- DATA AND METHODS -- RESULTS -- Case 1: Immigrants are Criminals Frame -- Case 2: Wall Frame -- Case 3: Muslim Ban Frame -- DISCUSSION -- FUTURE RESEARCH -- NOTES -- Chapter 10 -- Learning from the Rhetoric and Political Communication of the 2016 Election, a Reflective Essay -- OUTSIDERS VERSUS INSIDERS: LESSONS AND IMPLICATIONS FOR THE DEMOCRATIC PROCESS -- GENDER &amp -- THE 2016 ELECTION: CONTINUED BARRIERS FOR FEMALES AS CANDIDATES &amp -- VOTERS -- POLARIZING RHETORIC, CONTENTIOUS ISSUES &amp -- THE 2016 ELECTION -- NOTE -- Appendix -- Bibliography -- Index -- About the Editor and Contributors -- EDITOR -- CONTRIBUTORS.

This work examines how political rhetoric and communication shaped the contours, characteristics, and outcomes of the 2016 presidential election. The contributors demonstrate that voters were primed for an outsider candidate and how various rhetorical and communication strategies ultimately influenced the outcome of the election.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.