Digital Media and Innovation : Management and Design Strategies in Communication.

DIGITAL MEDIA AND INNOVATION- FRONT COVER -- DIGITAL MEDIA AND INNOVATION -- COPYRIGHT -- BRIEF CONTENTS -- DETAILED CONTENTS -- PREFACE -- ABOUT THE AUTHOR -- CHAPTER 1- INNOVATION AND THE POWER OF A GOOD IDEA -- CHAPTER 2- BUSINESS MODEL INNOVATION -- CHAPTER 3- PRODUCT INNOVATION AND DESIGN -- CHAPTER 4- BUSINESS PROCESS INNOVATION -- CHAPTER 5- BUSINESS AND INNOVATION FAILURE -- CHAPTER 6- THE DIFFUSION OF INNOVATION REVISITED: PRODUCT LAUNCH STRATEGY IN THE DIGITAL AGE -- CHAPTER 7- THE INTELLIGENT NETWORK: INFORMATION AND COMMUNICATION DESIGN PRINCIPLES -- CHAPTER 8- DIGITAL MEDIA AND INNOVATION I: INTERACTIVITY, VIRTUAL COMMUNICATION, AND INTERNET SEARCH -- CHAPTER 9- DIGITAL MEDIA AND INNOVATION II: PERSONALIZATION, MOBILITY, CONVERGENCE, AND ARTIFICIAL INTELLIGENCE -- CHAPTER 10- SMART CITIES AND THE COMMON GOOD -- CHAPTER 11- FACEBOOK: SOCIAL MEDIA AND BUSINESS STRATEGY -- CHAPTER 12- DIGITAL NEWS REPORTING, COMPUTER TABLETS, AND THE NEW JOURNALISM -- CHAPTER 13- HACKER CULTURE: REDEFINING CREATIVE WORK SPACE -- NAME INDEX -- ORGANIZATION INDEX -- SUBJECT INDEX.

Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.