The Discursive Construction of Class and Lifestyle : Celebrity Chef Cookbooks in Post-Socialist Slovenia.

Intro -- The Discursive Construction of Class and Lifestyle -- Editorial page -- Title page -- LCC data -- Dedication page -- Table of contents -- Acknowledgements -- Publishers' acknowledgement -- List of tables -- List of images -- Preword -- 1. Introduction -- 1.1 The focus -- 1.1.1 Class and lifestyle in post-socialist Slovenia: The TV cooking show Love through the Stomach -- 1.1.2 Media globalization, lifestyle programming and post-socialism -- 1.1.3 Localizing the global -- 1.2 CDA as a methodology: Discourse as language in use -- 1.2.1 Discourse as language in use -- 1.2.2 Discourse, text and intertexuality -- 1.2.3 Text, genre and style -- 1.3 CDA and hegemony: The ideological nature of consumption/lifestyle -- 1.4 CDA as a critical social science and critique of everyday life -- 1.4.1 CDA and lifestyle media -- 1.5 Tools for analysis -- a. Nomination/predication strategies -- b. Point of view/perspectivation -- 1.6 Outline of the book -- 2. Modern consumption, class and lifestyle in the time of global media -- 2.1 Consumption, postmodernity and globalization -- 2.1.1 Consumer culture and postmodernity -- 2.1.2 Cultural globalization as homogenization and heterogenization -- 2.2 Lifestyle -- 2.2.1 Lifestyle as a postmodern identity project -- 2.2.2 Lifestyle, class and distinction in Bourdieu's social theory -- 2.2.2.1 A critique of Bourdieu's theory -- 2.2.3 The continuing relevance of class in lifestyle theory -- 2.3 Lifestyle media and celebrity chefs as postmodern celebrities -- 2.3.1 Chefs as celebrities: Authority and expertise in postmodernity -- 2.3.1.1 Contexualizing celebrity -- 2.3.1.2 Postmodern food expertise and chefs as celebrity experts -- 2.3.1.3 Chefs as global brands -- 2.3.2 Global lifestyle media: Cooking shows as global genres -- 2.3.2.1 Cooking shows as global genres -- 2.4 Cookbooks as lifestyle manuals.

2.4.1 Cookbooks and recipes as genres - a brief historical overview -- 2.4.1.1 Recipes -- 2.4.2 Postmodern celebrity cookbooks and cookbooks as spin-offs -- 2.4.2.1 Cookbook imagery and food-porn -- 2.4.2.2 Multiplatforming -- 2.5 Conclusion -- 3. The discursive construction of the Naked Chef brand in Jamie Oliver's English and Slovene cookbooks -- 3.1 Jamie Oliver's lifestyle brand in English: Who he is and what he represents -- 3.2 Constructing lifestyle via language style in Oliver's the Naked Chef -- 3.2.1 Conversational style -- 3.2.2 Foregrounding and figurative language -- 3.2.3 Evaluative language -- 3.2.4 Nostalgia -- 3.3 Jamie Oliver's shows and cookbooks in Slovenia -- 3.3.1 The Naked Chef brand in Slovene -- 3.3.1.1 Standard Slovene with various stylistic elements -- 3.3.1.2 Interdiscursivity, intertexuality and nostalgia -- 3.4 Conclusion -- 4. Food advice in socialist Slovenia -- 4.1 The media in socialist Slovenia -- 4.2 Food advice on Slovene television during socialism: An overview -- 4.2.1 Early TV cooking in Slovenia: Ivan Ivačič's cooking shows in the 1960s -- 4.2.2 Cooking on TV 1970-1990 -- 4.2.2.1 TV without the stomach and the discourse of health -- 4.2.2.2 Cooking and advertising -- 4.2.2.3 Short docu-food advice -- 4.2.3 Cooking for children towards the 1990s -- 4.3 Lifestyle advice in women's magazines -- 4.4 Food advice in Slovene language cookbooks -- 4.4.1 Cookbooks in Slovene from their beginnings: A brief overview -- 4.4.1.1 The first cookbook in the Slovene language -- 4.4.1.2 Cookbooks for the working classes -- 4.4.2 Cookbooks in Slovene from postwar cooking to the changing 1990s -- 4.5 Conclusion -- 5. Authority, professionalism and nutritionist discourse in two prominent Slovene cookbooks from the 1980s and 1990s -- 5.1 Topic analysis: An overview of cookbook content -- 'Ingredients and preparation of food'.

'Description of dishes, origin and region' -- 'Nutrition and health' -- 'Consumption and manners' -- 5.2 Social actors - from instruction to "in"/"out" group formation -- 5.2.1 Instruction in Slovene: The construction of an in-group -- 5.2.2 Construction of "us" vs "them" in cookbooks -- 5.3 Constructing scientific objectivity: Describing objects and processes -- 5.3.1 Nutritionist discourse -- 5.4 Perspectivation and the invisible expert -- 5.5 Conclusion -- 6. Celebrity chefs in post-socialist Slovenia -- 6.1 The media and TV cooking in post-socialist Slovenia: Some context -- 6.1.1 Cooking on TV in the 1990s -- 6.2 Love through the Stomach as a local TV cooking show -- 6.3 Topics analysis: From instruction to edutainment -- 6.3.1 Ingredients and preparation of food -- 6.3.2 Foreign foods -- 6.3.3 Family, children and friends: Synthetic personalization of relationships -- 6.3.4 Art, literature and travel -- 6.4 Language style in celebrity cookbooks: From object construction to point of view -- 6.4.1 Object description and language style -- 6.4.2 Mitigation and intensification: Constructing taste -- 6.4.3 Construction of several points of view -- 6.5 Analysis of cookbook images -- 6.5.1 Images in the Novak cookbooks -- 6.6 Conclusion -- 7. Discursive contruction of culinary authority -- 7.1 Constructing authority discursively -- 7.1.1 Authorization -- 7.1.1.1 Celebrities as role models -- 7.1.1.2 Expert authority -- 7.1.1.3 Authority of tradition -- 7.1.2 Moral evaluation -- 7.2 Lifestyle, class and authority: The Novaks as the new authorities on family cooking -- 7.3 Conclusion -- 8. Conclusion -- 8.1 Summary of the book -- 8.2 Slovenia as a case study: Some limitations and the global lifestyle food discourse in other contexts -- 8.3 A useful intersection between Food Studies and CDA -- Cookbook sources -- References -- Index.

This book discusses transformations in the construction of culinary taste, lifestyle and class through cookbook language style in post-socialist Slovenia.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.