Feminists, Feminisms, and Advertising : Some Restrictions Apply.

Cover -- Feminists, Feminisms, and Advertising -- Feminists, Feminisms, and Advertising -- Contents -- Acknowledgments -- Chapter 1 -- Introductory Remarks on the Advertising Business and a Community of Feminist Scholars Making Advertising -- Business -- PART I: HISTORIES OF FEMINISTS, FEMINISMS, AND ADVERTISING -- PART II: ENCODING: FEMINIST CRITIQUES OF ADVERTISING PROFESSIONALS AND PRACTICES -- PART III: DECODING: FEMINIST ANALYSES OF INTERSECTIONAL ADVERTISING AUDIENCES -- PART IV: PROFESSIONAL DEVELOPMENT: HISTORIOGRAPHY AND BIOGRAPHY -- NOTE -- REFERENCES -- Part I -- HISTORIES OF FEMINISTS, FEMINISMS, AND ADVERTISING -- Chapter 2 -- Women versus Brands -- FEMINIST WAVES1 -- ACTIVISM IN THE 1960s AND 1970s -- RIDING THE WAVE: LATE 1970s THROUGH THE EARLY 1990s -- FIGHTING FOR IMPROVED REPRESENTATIONS IN THE 1990s -- CONNECTIVE ACTION AND THE MOVE TOWARD BETTER REPRESENTATION FOR -- WOMEN -- CONCLUSIONS: LIMITED PROGRESS AND MORE WORK AHEAD -- NOTE -- REFERENCES -- Chapter 3 -- The Entangled Politics of Feminists, Feminism, Advertising, and Beauty -- MARKETING SUFFRAGE IN EARLY CONSUMER CULTURE -- WOMEN AS TWENTIETH CENTURY MEDIA PRODUCERS: VARIED PERSPECTIVES ON WORK AND BEAUTY -- SOCIAL TABLEAUX: DEPICTING "MODERN" WOMEN -- POPULARIZING FEMINISM AND REPRESENTING BEAUTY IN A FEMINIST MAGAZINE -- ADVERTISERS SELLING FEMINISM AND BEAUTY: COMMODITY FEMINISM AND POSTFEMINISM -- FINAL THOUGHTS -- REFERENCES -- Chapter 4 -- "Don't You Love Being a Woman?" -- FEMINIST CRITIQUES OF ADVERTISING -- SETTING THE STAGE: A HISTORICAL PROLOGUE World War II: A Redefinition of "Woman's Work" -- An Inequitable Consumer Republic -- The Return to Domesticity -- The "Benevolent Perfect Storm" -- Advertiser Uncertainty -- ADVERTISER ATTEMPTS TO REACH "THE NEW WOMAN" Targeting New Products to Women -- Speaking of Liberation and the Home.

Feminism and Femininity Collide -- The Beauty Regime: An Individual Project -- COMMERCIAL MEDIA: CIRCULATING ADS, SPREADING THE MOVEMENT -- CONCLUSION -- REFERENCES -- Part II -- ENCODING: FEMINIST CRITIQUES OF ADVERTISING PROFESSIONALS AND PRACTICES -- Chapter 5 -- Black Women and Advertising Ethics -- WOMANIST ETHICS -- INDISTINGUISHABLE ADVERTISING -- ETHICAL CONCERNS WITH INDISTINGUISHABLE ADVERTISING -- TELEVISION, INDISTINGUISHABLE ADVERTISING, AND AUDIENCES -- POSTRACISM AND MEDIA-LINKING STRATEGIES -- AND -- BRANDED PROGRAMMING AND INDISTINGUISHABLE ADVERTISING -- CONCLUSION -- REFERENCES -- Chapter 6 -- "What's Wrong, You Can't Take a Joke?" -- HISTORICAL CONTEXT -- SECOND-WAVE FEMINISM AND DOMINANCE THEORY -- FOUNDATIONAL FEMINIST MEDIA THEORY -- MEDIATED VIOLENCE -- THE INTERVIEWS -- WHAT'S WRONG, YOU CAN'T TAKE A JOKE? -- BUT IT'S ART -- CANCELING THE AD CAMPAIGN OR (IN A FEW CASES) FIRING THE AGENCY -- DESIRE FOR "SHOCK VALUE" -- CONCLUSION -- REFERENCES -- Chapter 7 -- Exceptional Exemplars -- ADVERTISING AS A CULTURE INDUSTRY AND COMMUNITY OF PRACTICE -- FEMINIST DISCOURSE ANALYSIS -- THE STUDY -- THEMES FOR ADS THAT COMMUNICATE WITH WOMEN -- Love-Your-Body Discourse -- Challenging Gender Conventions in Advertising -- Challenging Gendered Social Norms -- THEMES FOR ADS THAT COMMUNICATE WITH MEN -- (Restoring) Power and Control -- Selling Masculinity -- Over-the-Top Humor -- CONCLUSION -- REFERENCES -- Chapter 8 -- The Creative Career Dilemma -- COMPLICATED -- IN ADLAND, IT'S -- Creative People Are Different. Creative Work Is, Too. -- Welcome to the "Boys' Club": Creative Culture 101 -- WHAT THE RESEARCH TELLS US -- Work Processes and Unwritten Codes -- The Codes of the Creative Department -- The Ways of Creative Work -- WHAT'S THE PROBLEM? WHAT PROBLEM? -- Culture Clings -- Bias Abounds: Deliberate, Accidental, and Unconscious.

Meritocracy and Other Advertising Myths -- Male Models of Work and Unspoken Codes -- There's No Such Thing as Work-Life Balance -- PEOPLE ACTUALLY DO CARE, AND OTHER GOOD NEWS -- The Growth of Advocacy Groups -- Broad Industry Activation -- WHERE DO WE GO FROM HERE? -- REFERENCES -- Chapter 9 -- Exporting Gender Bias -- CULTURAL CONTEXT -- Women in Advertising -- Swedish Cultural Norms and Values -- GENDERING THE SYSTEM -- Feminist Perspectives -- The Power of Language -- THE STUDY -- ANGLO-AMERICAN ECHOES: AN ANALYSIS OF WOMEN CREATIVES' EXPERIENCES IN SWEDEN -- Career Trajectories through the Lens of Gender -- Perceptions of Differences and the Experience of Discrimination -- Practitioner Descriptors -- CLOSING THE BORDERS TO GENDER BIAS EXPORTATION -- REFERENCES -- Part III -- DECODING: FEMINIST ANALYSES OF INTERSECTIONAL ADVERTISING AUDIENCES -- Chapter 10 -- Engaging in Consumer Citizenship -- CHICANA/LATINA FEMINIST PERSPECTIVES ON ADVERTISING -- LATINAS AS MARKETS AND AUDIENCES -- ENGAGING IN CONSUMER CITIZENSHIP -- CONCLUSION -- NOTES -- REFERENCES -- Chapter 11 -- "You Get a Very Conflicting View" -- POSTFEMINISM, CONTRADICTION, AND WOMEN IN ADVERTISEMENTS Cultural Standards of Health, Beauty, and Thinness -- Representations of Women in Advertising -- Advertising and Women's Health Messages -- Postfeminism, Contradiction, and Advertising to Women -- THE STUDY -- WOMEN OF COLOR SPEAK OUT: POSITIVITY, CONTRADICTION, AND WOMEN IN ADVERTISING -- Positive and Negative Advertisements: "It's Better than Nothing" -- Healthy and Unhealthy Advertising Images: "It's Great in Theory, But. . . ." -- Positive and Negative Self-Perceptions: "It's a Confidence Thing" -- CONTRADICTION, WOMEN OF COLOR, AND WOMEN IN ADVERTISING -- REFERENCES -- Chapter 12 -- Social Exclusion and Gay Consumers' Boycott and Buycott Decisions -- POLITICAL CONSUMPTION.

MINORITY CONSUMERS' POLITICAL CONSUMPTION -- POLITICIZED GAY CONSUMER CULTURE -- SOCIAL EXCLUSION -- OUR STUDY -- STUDY RESULTS -- DISCUSSION AND CONCLUSION -- REFERENCES -- Part IV -- PROFESSIONAL DEVELOPMENT: HISTORIOGRAPHY AND BIOGRAPHY -- Chapter 13 -- The Curious Story of Home Economics' Contribution to Women's Careers in Advertising -- AMERICAN WOMEN SPEAKING TO AMERICAN WOMEN IN ADVERTISING HISTORY -- INTRODUCING APPLIANCES AND TECHNOLOGY TO THE US HOME -- HOME ECONOMICS EDUCATION WITH A SIDE OF ADVERTISING -- ADVERTISING CAREERS FOR HOME EC GRADS CHAMPIONING WOMEN -- ENTER THE SECOND WAVE AND QUESTIONS ABOUT FEMINISM -- REFERENCES -- Chapter 14 -- A Woman's Place -- THE HISTORIES OF WOMEN IN ADVERTISING -- WOMEN'S CLUB WORK: SOCIAL AND HISTORICAL BACKGROUND -- THE EMERGENCE OF WOMEN'S ADVERTISING CLUBS -- FEMINIST STANDPOINT AND INTERSECTIONAL ANALYSIS -- BRIEF HISTORY OF THREE WOMEN'S ADVERTISING CLUBS -- DOROTHY DIGNAM: AD WOMAN AND CLUB MEMBER -- WACC and Dignam's Chicago Career -- PCAW and Dignam's Philadelphia Career -- AWNY and Dignam's New York Career -- A WOMAN'S PLACE -- NOTES -- REFERENCES -- Chapter 15 -- Closing Arguments -- DEFINING GENDER -- THE PARADOXES OF GENDER AND IDENTITY POLITICS -- INTERSECTIONALITY AND INTERLOCKING IDENTIFICATIONS -- EQUALITY AND DIFFERENCE -- WAVES OF WOMEN'S MOVEMENT -- First Wave -- Second-Third Wave -- Third-Fourth Wave -- "BRANDS" OF FEMINIST THOUGHT -- Black Feminisms -- US Third-World and Chicana Feminisms -- Radical Feminisms -- Cultural Feminisms -- Liberal Feminisms -- Marxist, Socialist, and Historical Materialist Feminisms -- Poststructuralist, Postmodern, and Psychoanalytic Feminisms -- Postfeminisms -- Transnational Feminisms -- MAKING GEORGE AND SHIRLEY PROUD -- NOTES -- REFERENCES -- Index -- About the Editors and Contributors.

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women's movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.