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Marketing Essentials for Independent Lodgings.

By: Contributor(s): Material type: TextTextPublisher: New York : Business Expert Press, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (178 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781631575976
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing Essentials for Independent LodgingsDDC classification:
  • 647.95730000000003
LOC classification:
  • TX907.L255 2017
Online resources:
Contents:
Cover -- Contents -- Special Thanks -- Acknowledgments -- Introduction -- A Word from the Author -- Part I: Marketing and Pricing Basics -- Chapter 1: First Impressions: Hospitality -- Chapter 2: Total Media Marketing -- Chapter 3: Marketing Your Passions -- Chapter 4: Setting a Price -- Chapter 5: Demographics Make a Difference -- Chapter 6: Increase Sustainability, Increase Appeal -- Chapter 7: Working with Associations and Travel Agents -- Chapter 8: Mastering Public Relations -- Chapter 9: Guest Communications-A Bird in Hand -- Part II: Web-Based Marketing -- Chapter 10: Website Fundamentals for Innkeepers -- Chapter 11: Your Social Media Presence -- Chapter 12: SEO (Search Engine Optimization) -- Chapter 13: Tips and Tricks for Staying on Top of Your Content -- Chapter 14: The Rating Game: Leveraging Consumer Reviews -- Chapter 15: Online Travel Agents (OTAs) -- Appendix: Five-Month Detailed Marketing Plan -- Case Study: Bass and Baskets: An Innkeeper's Passions -- Appendix 1: Putting Heads in Country Beds -- Appendix 2: List of Possible Marketing Initiatives -- Appendix 3: Top Tips from Successful Properties -- Author Biographies -- List of Contributors -- Index -- Adpage -- Backcover.
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Cover -- Contents -- Special Thanks -- Acknowledgments -- Introduction -- A Word from the Author -- Part I: Marketing and Pricing Basics -- Chapter 1: First Impressions: Hospitality -- Chapter 2: Total Media Marketing -- Chapter 3: Marketing Your Passions -- Chapter 4: Setting a Price -- Chapter 5: Demographics Make a Difference -- Chapter 6: Increase Sustainability, Increase Appeal -- Chapter 7: Working with Associations and Travel Agents -- Chapter 8: Mastering Public Relations -- Chapter 9: Guest Communications-A Bird in Hand -- Part II: Web-Based Marketing -- Chapter 10: Website Fundamentals for Innkeepers -- Chapter 11: Your Social Media Presence -- Chapter 12: SEO (Search Engine Optimization) -- Chapter 13: Tips and Tricks for Staying on Top of Your Content -- Chapter 14: The Rating Game: Leveraging Consumer Reviews -- Chapter 15: Online Travel Agents (OTAs) -- Appendix: Five-Month Detailed Marketing Plan -- Case Study: Bass and Baskets: An Innkeeper's Passions -- Appendix 1: Putting Heads in Country Beds -- Appendix 2: List of Possible Marketing Initiatives -- Appendix 3: Top Tips from Successful Properties -- Author Biographies -- List of Contributors -- Index -- Adpage -- Backcover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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