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The Indestructible Brand : Crisis Management in the Age of Social Media.

By: Contributor(s): Material type: TextTextPublisher: New Delhi : SAGE Publications India Pvt, Ltd., 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (169 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9789386446817
Subject(s): Genre/Form: Additional physical formats: Print version:: The Indestructible BrandDDC classification:
  • 658.4056
LOC classification:
  • HD49.S537 2017
Online resources:
Contents:
Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Chapter 1 The Age of Crisis -- Chapter 2 Creating a Crisis-ready Organization -- Chapter 3 Building a Crisis Playbook -- Chapter 4 Securing Your Digital Assets -- Chapter 5 Social Media Monitoring -- Chapter 6 Storycrafting -- Chapter 7 Execution -- Chapter 8 After the Storm.
Summary: This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.
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Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Chapter 1 The Age of Crisis -- Chapter 2 Creating a Crisis-ready Organization -- Chapter 3 Building a Crisis Playbook -- Chapter 4 Securing Your Digital Assets -- Chapter 5 Social Media Monitoring -- Chapter 6 Storycrafting -- Chapter 7 Execution -- Chapter 8 After the Storm.

This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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