Culture and Commerce : The Value of Entrepreneurship in Creative Industries.
Material type:
- text
- computer
- online resource
- 9781503603080
- 658.4/21
- HD9999.C9472
Cover -- CONTENTS -- Preface -- Acknowledgments -- PART I: MARKETS, ENTREPRENEURS, AND CULTURE -- 1. The Business of Culture -- 2. Pioneer Entrepreneurs: Creating Markets and Changing Minds -- PART II: INTERPRETING CULTURE: INTERMEDIARIES IN CREATIVE INDUSTRIES -- 3. Intermediaries: Constructing Meaning and Value for Markets -- 4. Doing Their Job: The Functions of Intermediaries -- 5. Maximizing Influence: The Features of Intermediaries -- PART III: PRODUCING CULTURE: PRODUCERS IN CREATIVE INDUSTRIES -- 6. Creators and Producers: Making Art, Making Markets -- 7. Power and Unpredictability: Key Challenges Facing Producers -- 8. Purpose and Profit: Strategies for Balancing Cultural and Financial Imperatives -- PART IV: THE CREATIVE INDUSTRIES: PAST, PRESENT, AND FUTURE -- 9. New World, Old Rules: Creative Industries in the Age of Digitalization and Globalization -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z.
Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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