Digital @ Scale : The Playbook You Need to Transform Your Company.

Intro -- Digital @ Scale -- Contents -- Preamble: Thinking Digital -- 1 Digital Is Changing Our World, Quickly and Irreversibly -- 1.1 What Is a Digital Transformation? -- Digital Players Conquer and Disrupt All Industries -- Digitization Is Relevant for All Industries-Only Scale and Speed Will Vary -- New Business Models Follow a Classic Pattern -- Consumer Behavior Has Dramatically Changed in Recent Years -- 1.2 Established Market Definitions Don't Apply Anymore -- Innovations Arise at Industry Boundaries -- Blurring Boundaries between B2B and B2C: B2B Becomes B2B2C -- Managing Channel Conflicts -- Software and Analytics Competencies Becoming Increasingly Important -- The Battle for Digital Talent -- 1.3 The Pace of Change Is Increasing Exponentially -- Progress and Moore's Law -- 1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction -- 2 Digitization Requires Fundamental Renewal: Digital@Scale -- 2.1 Why? Things Are Going Well, So Why Do We Need to Change? -- Creating a Sense of Urgency: The Key Challenge -- Determining the Nature of the Change Requirements -- Identifying Barriers to Change Early -- Identifying Relevant Assets and Setting the Aspiration Level -- 2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived? -- Building New Ecosystems -- Developing Business Architecture -- Strengthening the Foundation -- 2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation? -- Create a Plan -- Ramping Up the Digital Company -- Consistent Scaling -- 2.4 Cargo Cults Don't Work -- The CEO Must Take the Lead -- 3 Why? The Clock Is Ticking -- 3.1 Creating a Sense of Urgency: How Urgent Is Digitization? -- Taking Leadership in Hand -- Benchmarking to Assess Starting Position -- Experiencing Digital Live -- Sampling Digital at a Hackathon -- Mobilizing Your Employees to Uncover Weaknesses.

3.2 Determining the Kind of Change Required -- Those at the Top Right Need an Entirely New Business Model -- Extensive Interventions in the Existing Business Model -- Targeted Innovations in the Value Chain -- Targeted Additions to the Existing Business Model -- Those Who Know the Roadblocks Overcome Them More Easily -- 3.3 Identifying Relevant Assets -- Powerful Brand -- Strong Customer Relationship -- Extensive Installed Base -- Deep Customer Insights -- Emotional Ties -- 3.4 Determining the Aspiration Level for the Transformation -- Conclusion: Bring on the New Ecosystems -- 4 What? Doing the Right Things Intelligently -- 4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age -- Connectivity Will Define the Fate of the Industry -- Daimler Swarming to Digital -- 4.2 Digital Commerce: One Channel Is No Longer Enough-Today's Mobile Customer Blithely Switches between the Real and Virtual Worlds -- Advanced Analytics to Personalize the Offering -- Traditional Retail Strikes Back -- Customers Want Seamless Switching between Channels -- Intermediaries Vie with Retail for Customer Contact -- 4.3 Who Still Needs Banks? Fintechs Threaten the Established Business Model -- Much Is at Stake -- The Bank of the Future -- 4.4 Digital Health: The First Innovation in Health Care That Can Reduce Costs in the Long Term -- Lack of a Suitable Business Model -- Who Will Establish a Central and Open Innovation Platform? -- Predictive Maintenance for People -- 4.5 Connected Buildings -- Commercial: Shopping and Working in Smart Buildings -- Consumers: Comfortable and Safe Living -- Industrial: Robots as Workmates -- Public: schools, universities, and public administration -- Whose Standard Will Prevail? -- 4.6 The Digital Revolution Has Reached Electricity Utilities -- Digital Means Increased Competition.

Energy Companies Want to Digitize Their Entire Value Chain -- Customer Loyalty via Digital Contact -- Challenges across Three Dimensions -- 4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems? -- Who Will Win in the Battle for the Center of the New Ecosystems? -- Streamline Core Business -- Opportunities in New Service Sectors -- Battle of the Business Models -- 4.8 Digital Logistics: The Drone Always Rings Twice -- Will Traditional Haulers Become Redundant? -- Revolution on the Last Mile -- 4.9 E-Government: Public Administration Goes Online -- Win Government-Wide and Agency-Deep Commitment to Specific Digital Targets -- Establish Government-Wide Coordination of Digital Investments -- Redesign Processes with the End User in Mind -- Hire and Nurture the Right Talent -- Use Big Data and Analytics to Improve Decision Making -- Protect Critical Infrastructure and Confidential Data -- Conclusion: Opportunities in the Emerging Ecosystems -- 5 What? Developing Business Architecture -- 5.1 Omnichannel: A Presence across All Channels -- Omnichannel Is Both a Challenge and Opportunity for All Industries -- In Five Years, the Millennials Will Be the Strongest Consumer Group -- Strategy and Implementation: Structure Is Everything -- Set the Right Targets -- Keys to Success: Data -- Keys to Success: Organization and Culture -- Keys to Success: Technology -- 5.2 Dynamic Pricing: Up-to-the-Minute Prices -- Algorithms Find the Best Prices -- Individually Tailored Prices -- Five Modules of Dynamic Pricing -- 5.3 Digital Marketing: Tailored Messages across All Channels -- Finding the Right Channel for Each Message -- Content Is King -- How to Succeed in Content Marketing -- After Content Marketing Comes Programmatic Marketing -- 5.4 Digital Product Development and Open Innovation: Rethinking Product Development.

Open Innovation and Open Development: Tapping into the World's Creativity -- Agile Product Development of Digital Products: Faster and Smarter to Market -- 5.5 Product Design: Learning from Software Development -- Rapid Improvements Rather Than Long Product Life Cycles -- The Customer Is King-and Codeveloper -- Incorporating Data in Real Time -- Feature-Based Design: Gradual Improvement -- Process Digitization-Acceleration and Virtualization -- Virtual Training Is Faster and Cheaper -- Simpler Development with PLM and PDM -- Transparency Drives Efficiency -- Artificial Intelligence Even Calculates Profitability in Advance -- Further Disruption to Be Expected -- 5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0 -- Seven Innovations That Revolutionize the Supply Chain -- Logistics Platforms and Shared Planning -- First Steps toward Supply Chain 4.0 -- 5.7 Digital Lean: The Digitization of Production -- Digital Lean: The Same Aims as Lean Production -- Five Central Themes for the Transformation -- 5.8 Digitization in the Office: Bots Take the Reins -- Smart Process Automation Is Revolutionizing Office Work -- How Will Companies Change When Office Work Is Automated? -- Automation Is Relevant Even for Complex Jobs -- Automation Is More Than a Technological Decision -- Conclusion: Digitization Is Changing Every Function in the Company -- 6 What? Strengthening the Foundation -- 6.1 Two-Speed IT: Accelerating the Pace for the Digital Age -- Three Routes to a Two-Speed IT -- The Agile IT Often Accelerates All Elements of the Organization -- 6.2 Big Data and Advanced Analytics -- The Three Success Factors of Big Data and Advanced Analytics -- The Foundations -- Artificial Intelligence: The Next Disruptor -- 6.3 Cyber Security: The Art of the Secure Digital Economy -- Seven Steps toward Cyber Resilience.

Priority Lists: Which Data Represent the Greatest Business Risk? -- Customer-Facing Managers Must Be Part of the Team, and Recognize That Data Is an Asset -- Cyber Resilience as Part of Risk Management -- Cyber War Games: Continuously Testing Prevention Systems -- Security Technology: An Integral Element of the IT Architecture -- Protection Levels: Not All Data Needs the Same Level of Protection -- Active Defense, Preferably Before an Attack -- 6.4 Embedded Software: Machines and Equipment Go Digital -- Strategy: Focusing on What Creates Value -- Implementation: Recruiting Talent and Expertise -- 6.5 The Chief Digital Officer: A Steve Jobs for Every Company -- The CDO Must Break Up Silos -- Developing Internal Talent -- 6.6 The Digital Organization: All Power to the Multifunctional Teams -- How Do Agile Organizations Work? -- Many Employees Have to Take on New Roles -- 6.7 Talent Management: Everyone Wants Digital Natives -- Companies Fighting for Digital Talent -- What Can Established Companies Do to Become Attractive for Digital Talent? -- New Ways to Search for Talent -- How Can Companies Retain Digital Talent? -- 6.8 Partner Management: Stronger Together -- Finding and Managing the Right Partners -- Coopetition: When Competitors Collaborate -- 7 How? Decisive, Holistic, and Rapid Implementation -- 7.1 Creating a Plan -- How to Create a Blueprint for the Digital Transformation -- How to Make a Digital Transformation Work -- 7.2 Think Big: Digitizing the Entire Enterprise -- Holistic Thinking -- Prioritize by Value Contribution -- Close the Gaps -- 7.3 Surprise! It's about the Customer -- Optimizing Critical Processes -- Concept Iteration: Learning with the Customer -- Driving Digitization According to Value Contribution -- 7.4 Breaking Up Functional Silos -- How Digitally Advanced Is the Company? -- Establishing a New Digital Business Unit.

Establishing a Digital Competence Center.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.