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Sport business in China.

By: Contributor(s): Material type: TextTextSeries: International Journal of Sports Marketing and SponsorshipPublisher: Bradford, West Yorkshire : Emerald Publishing Limited, 2017Copyright date: ©2017Edition: 1st edDescription: 1 online resource (137 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781787143708
Subject(s): Genre/Form: Additional physical formats: Print version:: Sport business in ChinaDDC classification:
  • 796.06899999999996
LOC classification:
  • GV713.S667 2017
Online resources:
Contents:
Cover -- Editorial advisory board -- Sport business in China: current state and prospect -- Values and goals of Chinese sport consumers contrary to American counterparts -- When the future of Chinese soccer is at stake -- Push and pull factors associated with the CTTSL game events between on-site and online consumers -- Transnational venue management corporations and local embeddedness -- The development of NBA in China: a glocalization perspective -- Air Qiaodan -- Spring is coming: WTA and tennis in China -- Variables affecting the market demand of sport lottery sales in China.
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Cover -- Editorial advisory board -- Sport business in China: current state and prospect -- Values and goals of Chinese sport consumers contrary to American counterparts -- When the future of Chinese soccer is at stake -- Push and pull factors associated with the CTTSL game events between on-site and online consumers -- Transnational venue management corporations and local embeddedness -- The development of NBA in China: a glocalization perspective -- Air Qiaodan -- Spring is coming: WTA and tennis in China -- Variables affecting the market demand of sport lottery sales in China.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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