Leading the Campaign : The President and Fundraising in Higher Education.

Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Preface -- Acknowledgments -- Chapter One The Comprehensive Campaign -- From Begging to Advancement Strategy -- The Historical Capital Campaign -- From Capital to Comprehensive -- Campaign Fundamental Principles -- 1. A Campaign has an Announced Goal and Deadline -- 2. A Campaign is Focused on Obtaining Support for Specific Purposes that Address Strategic Priorities of the Institution -- 3. A Campaign Employs Rated Prospect Lists and Specific Asks -- 4. A Campaign Follows the Principle of Sequential Fundraising -- 5. A Campaign Engages Organized Volunteer Leadership -- 6. A Campaign Emphasizes Principal and Major Gifts -- Campaigns Today -- Campaign Pros and Cons -- The President's Campaign Leadership -- References -- Chapter Two Campaign Phases : Key Decisions and Tasks -- Phase I: Planning -- Academic Planning -- Campaign Planning -- Phase II: Quiet Phase -- Phase III: Kickoff (Announcement) -- Phase IV: Public Phase -- Phase V: Closing Phase -- Phase VI: Postcampaign Evaluation, Planning, and Stewardship -- References -- Chapter Three The Campaign Team -- Volunteer Authenticators -- Involving Volunteer Leadership -- Organizing Campaign Leadership -- Campaign Steering Committee -- Campaign Committee Organization -- Understanding Campaign Roles: An Unusual Football Team -- Building and Maintaining Team Relationships -- The President and the Chief Development Officer -- Clarification of Roles -- Working Relationship -- References -- Chapter Four Campaign Goals, Priorities, and Objectives -- Campaign Readiness -- Developing a Strong Case -- Principles of the Gift Range Chart -- Evaluating the Prospect Pool -- Setting Campaign Goals -- Defining Campaign Priorities and Objectives -- Feasibility Study or Market Test -- References.

Chapter Five Campaign Resources and Policies -- Budgeting for the Campaign -- Financing the Campaign -- Staffing the Campaign -- Campaign Policies -- Gift-.Acceptance Policies -- Donor Recognition Policies -- Campaign Counting and Reporting Policies -- References -- Chapter Six Executing the Campaign -- The Major Gifts Process -- The Cycle -- The Five I's -- Identifying and Qualifying Prospects -- Cultivating Donor Relationships -- Campaign Solicitation Strategies -- The Annual Fund in the Campaign -- Double and Combined Asks -- Planned Giving in the Campaign -- Challenge Gifts -- Crowdfunding -- The Solicitation Team -- Campaign Management Metrics -- References -- Chapter Seven The Art of Fundraising -- Types of Gifts and Situations -- Fundraising for Major Gifts -- Getting in the Right Mind-.Set -- The Nature of Fundraising and Giving -- Framing Donor Relationships -- Motivations of Major Donors -- Seven Faces -- Cajoling versus Inclination -- Donor-Centered Approach -- Balancing Donor Inclination and Institutional Priorities -- Making the Ask -- Solicitation Principles -- Anatomy of the Solicitation Visit -- Making the Appointment -- Opening Small Talk -- Transition to Substance -- The Ask -- Pause and Listen -- The Follow-Up -- Gift Planning -- References -- Chapter Eight Postcampaign Evaluation, Planning, and Stewardship -- Postcampaign Analysis and Planning -- Postcampaign Plans and Priorities -- Accountability and Stewardship -- Donor Relations and Communications -- References -- Chapter Nine Campaign Communications and Events -- Naming the Campaign -- Campaign Communications Materials -- The Campaign Brochure (Case Statement) -- The Mini-Brochure (Case Statement) -- Campaign Newsletter -- Internal Campaign Bulletins and Reports -- Videos -- Annual Fund Materials -- Specialized Brochures -- The Campaign Online -- Campaign Events -- References.

Conclusion -- Reference -- Index -- About the Author.

Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.