Value-based Marketing Strategy : Pricing and Costs for Relationship Marketing.

Intro -- Learning Objectives -- Chapter 1 The Business Environment -- 1.1 Supply and demand -- 1.2 Markets and the Economy -- 1.3 Market Forces -- 1.4 Types of Buyers -- 1.5 Competition -- Chapter 2 Marketing Concepts -- 2.1 Product Mix -- 2.2 Differentiation -- 2.3 Segmentation -- 2.4 Product Positioning -- 2.5 Market Share -- 2.6 Marketing mix -- 2.7 Transactional Marketing -- 2.8 Relationship Marketing -- 2.9 Product Life Cycle -- 2.10 Benefits -- Chapter 3 The Value Concept -- 3.1 Definition of Value -- 3.2 Resistance in sales -- 3.3 Supply and Demand with Value -- 3.4 Value: Questions and Answers -- Chapter 4 Price -- 4.1 Definition of Price -- 4.2 The Dimensions of Price -- 4.3 Price Elasticity -- 4.4 Optimum Price -- 4.5 Pricing Policy -- 4.6 Pricing Strategies -- 4.7 Services´ Pricing -- 4.8 Sales Velocity -- Chapter 5 Costs -- 5.1 Variable Cost -- 5.2 Variable Cost Velocity -- 5.3 Manufacturing Cost -- 5.4 Other Variable Costs -- 5.5 Fixed Costs -- 5.6 Other Costs -- Chapter 6 Contribution Margin -- 6.1 Contribution Margin Definition -- 6.2 Optimum Value -- 6.3 Breakeven Analysis -- 6.4 Applying Contribution Margin -- 6.5 Variable Cost Percentage -- 6.6 Product Categories -- 6.7 Inventory Profitability -- Chapter 7 Applying Value -- 7.1 Strategy -- 7.2 Acceleration -- 7.3 Value Life Cycle -- 7.4 Value Model -- 7.5 Profitability -- 7.6 Income Statements -- 7.7 Sources and Resources -- 7.8 Value-based pricing -- 7.9 Practical Application Cases -- Chapter 8 The Value Matrix -- 8.1 The Value Matrix -- 8.2 Building the Value Matrix -- 8.3 Pricing and Strategy -- 8.4 Business Modeling -- 8.5 Value Matrix Applications -- Chapter 9 Ethics in Marketing and Pricing -- Conclusion -- Appendix 1 Optimization of the Demand Function -- Appendix 2 Summary of Formulae -- Appendix 3 Value and Contribution Margin.

Appendix 4 Sales Volume Variance Analysis -- Appendix 5 Discounts -- Appendix 6 Solved Problems in Pricing -- Bibliography -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.