Going for the Gold : How to Become a World-Class Academic Fundraiser.

Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Introduction -- Chapter One An Introduction to Academic Fundraising -- A Primer on Fundraising for Faculty Members and Academic Administrators -- A Primer on Academic Culture for Development Personnel -- The Role of Trust -- What DOs Gain from Collaborating with Academic Leaders -- Case Study -- Possible Strategies -- Concluding Thoughts -- References -- Chapter Two Ethical Issues in Fundraising -- Standard No. 2: Members shall not engage in activities that conflict ... -- Standard No. 3: Members shall effectively disclose all potential and actual conflicts ... -- Standard No. 4: Members shall not exploit any relationship with a donor, prospect, .... -- Standard No. 10: Members shall protect the confidentiality of all privileged ... -- Standard No. 13: Members shall take care to ensure that donors receive informed, accurate, ... -- Standard No. 14: Members shall take care to ensure that contributions are ... -- Standard No. 21: Members shall not accept compensation or enter into a contract that is ... -- Ethics Queries -- Ten Questions for Making Ethical Decisions in Fundraising -- Ethical Moves Management -- Case Study -- Questions -- Case Study Outcome -- Case Study Discussion -- Concluding Thoughts -- References -- Chapter Three Why One Size Does Not Fit All -- Issues of Gender -- Issues of Marital Status -- Issues of Generation -- Closing a Deal with a Handshake -- Issues of Net Worth -- Interacting with Parents -- Case Study -- Questions -- Possible Strategies -- Concluding Thoughts -- References -- Chapter Four The SPORT of Giving and the ACID Test -- The SPORT of Giving -- Eight Steps to Successful Solicitation -- Step One: Performing Background Research. -- Step Two: Planning the Initial Contact.

Step Three: Making the Initial Contact. -- Step Four: Conducting Subsequent Meetings. -- Step Five: Planning the Ask. -- Step Six: Making the Ask. -- Step Seven: Being Quiet. -- Step Eight: Stewarding the Gift. -- The ACID Test -- Case Study -- Possible Strategies -- Concluding Thoughts -- References -- Chapter Five Raising Awareness, Not Just Money -- Identity -- Branding -- Expert Databases and Speakers Bureaus -- Affinity Travel Programs -- Open Houses -- Educational and Cultural Enrichment -- Social Media -- Community Collaboration -- Media and Public Relations -- Media Releases -- Awards and Recognitions -- Selecting Media Outlets -- Case Study -- Possible Strategies -- Concluding Thoughts -- References -- Chapter Six Listening to and Telling Stories -- Truly Listening to Someone's Story -- Crafting an Effective Story -- Telling the Right Story -- Selecting the Proper Subject -- Telling Your Story Internally -- Using Social Media Effectively -- Case Study -- Possible Strategies -- Concluding Thoughts -- References -- Appendix A Finding, Hiring, and Evaluating a Development Officer -- Appendix B AFP Code of Ethical Principles and Standards of Professional Practice -- Appendix C Donor Bill of Rights -- Appendix D Training at Your Institution -- About the Authors.

What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? Going for the Gold demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.