Contemporary Issues in Behavioral Finance.

Intro -- Contemporary Issues in Behavioral Finance -- Contemporary Issues in Behavioral Finance -- Contents -- List of Contributors -- Editors -- Contributors -- Series Editor's Introduction -- About the Contributors -- About the Editors -- Chapter 1: Risk and Control in Consumer Behavior: A Discussion -- 1. Introduction -- 2. Definition of the Risk Concept -- 2.1. The Risk Concept in Consumer Behavior -- 2.2. Perceived Risk as a Multi-dimensional Concept -- 2.3. Risk Reduction Strategies -- 3. The Concept of Consumer Control -- 3.1. Control as a Coping Strategies Against Risks -- 4. Conclusion -- References -- Additional Resources -- Chapter 2: Using Artificial Intelligence Techniques for Economic Time Series Prediction -- 1. Introduction -- 2. Literature View -- 3. Predicting Economic Data -- 3.1. Time Series Prediction and Machine Learning -- 3.2. Techniques for Prediction Applications -- 3.3. Alternative Input-Output Orders for Prediction -- 4. Applications and Evaluation -- 5. Future Research Ideas -- 6. Conclusions -- References -- Chapter 3: Volatility Spillovers Between BIST100 Index and S&amp -- P500 Index -- 1. Introduction -- 2. Review of Literature -- 3. Data -- 4. Methodology -- 4.1. Causality in Variance Test -- 4.2. MGARCH Models -- 5. Findings and Discussions -- 6. Concluding Remarks -- References -- Chapter 4: Brand Reputation and its Influence on Consumers' Behavior -- 1. Introduction -- 1.1. Branding -- 1.2. Image and Reputation in Branding -- 1.3. Beliefs and Attitudes -- 2. The Aaker's and Joachimstahler's Model of Consumer Brand Equity -- 3. Conclusion -- References -- Chapter 5: An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers -- 1. Introduction -- 2. Literature Review.

2.1. Brand Trust and Purchase Intention within the Contextof Experiential Marketing -- 2.2. AR Application -- 3. An Experiential Field Research on an AR Application -- 3.1. Purpose and Method of the Study -- 3.2. Research Findings and Discussion -- 3.2.1. Demographics -- 3.2.2. Purchasing Behaviors of the Respondents -- 3.2.3. Differences Regarding Respondents' Attitudes toward Brand Trust and Purchase Intentions -- 4. Concluding Remarks -- References -- Chapter 6: Women's Cooperatives as a Tool of Employment Policy in Turkey -- 1. Introduction -- 2. A Brief Look at the Historical Dynamics of Cooperatives in Turkey -- 3. The Course of Women's Cooperatives in Turkey -- 4. Women's Cooperatives as a Tool of Employment Policy -- 5. Conclusion -- References -- Chapter 7: The Impact of Financial Literacy on Cognitive Biases of Individual Investors -- 1. Introduction -- 2. Traditional Behavioral Models in Finance -- 2.1. Efficient Market Hypothesis -- 2.2. Expected Utility Theory -- 2.3. Bayesian Learning Theory -- 3. Criticism Of Traditional Finance Models -- 3.1. Allais Paradox -- 3.2. Ellsberg Paradox -- 4. Behavioral Finance and Cognitive Biases -- 4.1. Conservatism -- 4.2. Mental Accounting -- 4.3. Overconfidence -- 4.4. Framing -- 4.5. Representativeness -- 4.6. Avoidance of Ambiguity -- 4.7. Cognitive Contradiction -- 4.8. Anchoring -- 4.9. Status Quo Biases -- 4.10. Optimism -- 4.11. Herding -- 4.12. Regret Avoidance -- 4.13. Loss Aversion -- 5. Literature Review -- 6. Methodology -- 6.1. Purpose and Method of the Research -- 6.2. Findings and Comment -- 7. Conclusion -- References -- Chapter 8: Retirement Planning: A Literature Review -- 1. Introduction -- 2. European Data -- 3. The Scope of the Study -- 4. Behavioral Influences -- 5. Significance of the Study -- 6. Behavior in Financial Services -- 7. Retirement Planning in Malta.

8. Behavioral Obstacles to Proper Planning and How they are Tackled in Different European Countries -- 9. Conclusion -- References -- Chapter 9: A Comparative Survey Over Time Between Cash and Cashless Payments in Poland -- 1. Introduction -- 2. Literature Review -- 3. Research Method and Results of Primary Research -- 4. Possibility of Cashless Payment -- 5. Conclusion -- References -- Chapter 10: Marketing Communications and Experiential Marketing in the Context of Augmented Reality -- 1. Introduction -- 2. Literature Review -- 2.1. Marketing Communication -- 2.2. Experiential Marketing -- 2.3. Augmented Reality -- 3. A Field Study on AR Application -- 3.1. Importance, Purpose, and Method of Research -- 3.2. Method of Research and Hypotheses -- 4. Findings and Comments -- 5. Comments -- 6. Conclusion -- References -- Chapter 11: Exports, Imports, and the Exchange Rate: A Causality Analysis for Turkey (2004-2017) -- 1. Introduction -- 2. Exchange Rate, Imports, and Exports Relationship -- 3. Literature -- 4. Data and Research Method -- 5. Empirical Analysis and the Results -- 6. Summary and Concluding Remarks -- References -- Chapter 12: Herd Behavior in the Borsa Istanbul -- 1. Introduction -- 2. Herd Behavior and Types -- 2.1. Herd Behavior Types -- 2.1.1. Rational Herd Behavior -- 2.1.1.1. Informational Cascade -- 2.1.1.2. Compensation Based on Herding -- 2.1.1.3. Reputation Based on Herding -- 2.1.2. Irrational Herd Behavior -- 2.2. Literature Review -- 3. Investigating Herd Behavior on the Bist Whole Index -- 3.1. Findings -- 4. Conclusion -- References -- Chapter 13: Factors Affecting Internet Banking Preferences and Their Relation to Demographic Characteristics -- 1. Introduction -- 2. Literature Review -- 3. Method -- 4. Analysis -- 5. Results -- 6. Determination of Factors Affecting Internet Banking Preferences -- 7. Conclusion.

References -- Chapter 14: Who Wants to be a Millionaire? A Behavioral Economy Analysis -- 1. Introduction -- 2. Literature Review -- 3. Data and Methodology -- 3.1. Lifelines -- 4. Empirical Results -- 5. Conclusions -- References -- Chapter 15: Herd Behavior and its Effects on the Purchasing Behavior of Investors -- 1. Introduction -- 2. Efficient Market Hypothesis -- 2.1. Weak Form Market Efficiency -- 2.2. Semi-strong Form Market Efficiency -- 2.3. Strong Form Market Efficiency -- 3. Herd Behavior -- 3.1. Rational Herd Behavior -- 3.1.1. Information-based Herd Behavior -- 3.1.2 Reputation-based Herd Behavior -- 3.1.3. Compensation-based Herd Behavior -- 3.2. Irrational Herd Behavior -- 4. Purchasing Decision and Herd Behavior in Financial Markets -- 5. Conclusion -- References -- Chapter 16: Retirement Planning by Maltese Nationals: A Study of Influential Factors -- 1. Introduction and Scope -- 2. Need for the Study -- 3. Expectation -- 4. Methodology -- 5. Limitations -- 6. Findings and Discussion -- 6.1. Financial Literacy -- 6.2. Retirement Outlook -- 6.3. Retirement Savings -- 6.4. Means of Saving Toward Retirement -- 7. Findings from Interviews -- 8. Limitations -- 9. Conclusions and Recommendations -- 9.1. Application of the Findings to the Local Market -- 9.2. Concluding Remarks -- References -- Appendix: Online Survey -- Chapter 17: How Does Governance Help World Stock Market Development? -- 1. Introduction -- 2. WGIs and Stock Market Performance: A Review of Relevant Literature -- 2.1. The Relationship between Political Stability and Stock Market Performance -- 2.2. The Relationship between Government Effectiveness and Stock Market Performance -- 2.3. The Relationship between Regulatory Quality and Stock Market Performance -- 2.4. The Relationship between Rule of Law and the Stock Market Performance.

2.5. The Relationship between Control of Corruption and the Stock Market -- 3. Model, Data, and Variables -- 3.1. Model -- 3.2. Data and Variables -- 3.3. Methodology -- 3.3.1. Linearity versus Nonlinearity -- 3.3.2. Normality Test -- 3.3.3. Panel Johansen Co-integration Test -- 4. Empirical Findings -- 4.1. Co-integration Regression -- 4.2. Robustness Test Using Discriminant Analysis -- 4.3. The Results of Discriminant Estimates: The Z-Score Model -- 5. Conclusion -- References -- Index.

This special edition of Contemporary Studies in Economic and Financial Analysisoffers seventeen chapters from invited participants in the International Applied Social Science Congress, held in Turkey between the 19th and 21st April 2018.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.