Build Your Reputation : Grow Your Personal Brand for Career and Business Success.

Intro -- BUILD YOUR REPUTATION: GROW YOUR PERSONAL BRAND FOR CAREER AND BUSINESS SUCCESS -- Contents -- Introduction -- The new world of reputation -- Your career playbook for a life of fulfilment -- Problems this book may solve for you -- This book in a nutshell -- The four reputational toolboxes -- The reputation vault -- Part One Laying the Foundations -- 1 Why Build Your Reputation? -- One of the lucky ones -- What exactly is a reputation? -- The reason everyone pays -- You already have a reputation -- The dangers of a poor (or no) reputation -- Reputation is the ultimate social proof -- The nine unbreakable rules of reputation -- Rule 1: You can't totally control your reputation -- Rule 2: Reputation is not a quick fix -- Rule 3: Reputation is not celebrity -- Rule 4: Your reputation will be attacked -- Rule 5: Perception = Reality -- Rule 6: Lack of scandal does not mean a good reputation -- Rule 7: Everything is in the public domain -- Rule 8: You can have multiple reputations -- Rule 9: Invisibility is not an option -- The importance of reputation for leaders -- Career success means reputational scrutiny -- Everybody is a leader and an influencer -- Your reputation drives company success -- When leaders get reputation wrong -- Summary -- Why you should build your reputation -- 2 Setting The Scene - The Career Game -- Your primary objective - work on your terms -- The components of 'work on your terms' -- Introducing the career game -- A game with no opt-out -- The object of the career game -- The four players in the career game -- The power of the plan and the action -- Playing to win the career game -- So good they can't ignore you -- A game worth playing -- The ultimate rewards -- No guarantees -- Summary: Setting the scene - the career game -- 3 Your Reputation Game Plan -- The ultimate aim of the career game.

Whats your current reputation? -- Core component 1: Your character -- Core component 2. Your personality -- Core component 3: Your strengths -- Core component 4. Your passions -- Eight ways to define your current reputation -- 1. Whats in your red box? -- 2. The reality gap exercise -- 3. The SWOT analysis -- 4. Peer appraisal -- 5. UVP analysis -- 6. Core competences exercise -- 7. Psychometric tests -- 8. The ultimate test - self-assessment -- What to do if you have no reputation -- Summary: Your reputation game plan -- 4 The Networking Blueprint -- The power of your network in reputation building -- Calibrating your network -- The three approaches to build your network -- Approach 1: Filling the buckets -- Approach 2: Building the dream team -- Approach 3: Taking the RAP route -- Summary: The networking blueprint -- 5 The Authority Blueprint -- The power of your contribution in reputation building -- Corporate environment, entrepreneurial thinking -- The payoff for authority status -- Your contribution your content -- Stand-out contributions are unique -- The four types of authority -- Your network becomes your messengers -- Choose your platform -- Select and grow your audience -- Thought leadership comes from content -- Summary: The authority blueprint -- Part Two The Four Reputational Toolboxes -- How to use the four reputation toolboxes -- Overview 1 - Your PROFILE toolbox: Visibility -- Overview 2 - Your POSITIONING toolbox: Authority -- Overview 3 - Your PERSONAL BOARD toolbox: Network -- Overview 4 - Your PROFESSIONAL toolbox: Performance -- 6 Your Profile Toolbox: Visibility -- Visibility - connections - prominence -- Summary: Profile toolbox -- 7 Your Positioning Toolbox: Authority -- Content- contribution- authority -- Summary: Positioning board toolbox -- 8 Your Personal Board Toolbox: Network -- Network - advocates - leverage.

Summary: Personal board toolbox -- 9 Your Professional Toolbox: Performance -- Performance - delivery - credibility -- Summary: Professional toolbox -- References -- Additional Resources -- The Reputation Vault -- 1. The Executive Presence Manifesto -- 2. The Strengths Manifesto -- 3. The Peer Appraisal Manifesto -- 4. The Follow Up Manifesto -- 5. The Thought Leadership Manifesto -- 6. The Power Script Manifesto -- 7. The Self-Promotion Manifesto -- 8. The Online Reputation Manifesto -- 9. The Give-Back Manifesto -- 10. The Content Creation Manifesto -- 11. The Saying 'No' Manifesto -- 12. The Trust Manifesto -- 13. The Luck Manifesto -- 14. The Contra Deal Manifesto -- 15. The Contact Strategy Manifesto -- 16. The Career Sponsor Manifesto -- 17. The Personal Board of Advisors Manifesto -- 18. The Great Questions Manifesto -- 18. The Goal-Setting Manifesto -- 19. The Meetings Manifesto -- 20. The Telephone Manifesto -- 21. The Accountability Manifesto -- 22. The Boss Manifesto -- 23. The Feedback Manifesto -- 24. The Delegation Manifesto -- 25. The Working Smart Manifesto -- 26. The Habits Manifesto -- About the Author -- Acknowledgements -- Index -- EULA.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.