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Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte.

By: Material type: TextTextPublisher: Oxford : Taylor & Francis Group, 2003Copyright date: ©2002Edition: 1st edDescription: 1 online resource (195 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781136691898
Subject(s): Genre/Form: Additional physical formats: Print version:: Communication of PoliticsDDC classification:
  • 324.73
LOC classification:
  • JA85.2.U6
Online resources:
Contents:
Cover -- Half Title -- Title -- Copyright -- Contents -- EDITORIAL -- The Merging of Public Relations and Political Marketing -- ARTICLES -- The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange -- News Management and New Managerialism: Quangos and Their Media Relations -- New Labour: A Study of the Creation, Development and Demise of a Political Brand -- Political Marketing Research in the 2000 U.S. Election -- The 2000 American Presidential Election: Lessons from the Closest Contest in American History -- Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs -- Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia? -- Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections -- Structural Models of Voter Behavior in the 2000 Polish Presidential Election -- Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election -- Index.
Summary: Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.
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Cover -- Half Title -- Title -- Copyright -- Contents -- EDITORIAL -- The Merging of Public Relations and Political Marketing -- ARTICLES -- The Material Culture of US Elections: Artisanship, Entrepreneur ship, Ephemera and Two Centuries of Trans-Atlantic Exchange -- News Management and New Managerialism: Quangos and Their Media Relations -- New Labour: A Study of the Creation, Development and Demise of a Political Brand -- Political Marketing Research in the 2000 U.S. Election -- The 2000 American Presidential Election: Lessons from the Closest Contest in American History -- Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs -- Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia? -- Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections -- Structural Models of Voter Behavior in the 2000 Polish Presidential Election -- Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election -- Index.

Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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