The Ways to New : 15 Paths to Disruptive Innovation.

The Ways to New: 15 Paths to Disruptive Innovation -- Contents -- Foreword -- Introduction: Why Marketing Should Drive Innovation -- Part One: Disruption and Innovation -- Chapter 1: Disruption and the Innovation Deficit -- The Innovation Deficit -- Disruption Methodology -- Chapter 2: Disrupt the Way You Innovate -- Innovate against, Innovate for, Innovate with -- Innovate in All Shapes and Forms -- Chapter 3: Disruption in Practice -- Disruption Days -- Disruption What Ifs -- Part Two: Disruptive Paths to Innovation -- Chapter 4: Open Disruption -- Xiaomi: Design as You Build -- Lego: Co-created by Fans -- Procter &amp -- Gamble: A Cultural Shift -- Chapter 5: Structural Disruption -- Nissan: A Commitment to Transversality -- DARPA: The Limited Time Frame Imperative -- Company Labs -- Salesforce: Innovation Catalyst -- Makers, Fab Labs, Lean Management -- Chapter 6: Asset-Based Disruption -- Amazon: The Power of Infrastructure -- Disney, DuPont, Apple: Historical Assets -- La Poste: Reinventing Oneself -- Chapter 7: Reverse Disruption -- Jugaad: More for Less -- Lafarge: Local Labs Empowered -- L'Oréal: New Centers of Gravity -- Chapter 8: Sustainability-Driven Disruption -- Toms: The One for One Concept -- Philips: Much More than Better Light -- McDonald's: Local Citizen -- Super U: Local Sourcing -- Chapter 9: Revival-Based Disruption -- Apple: No-Future Front Glass -- Roosegaarde: Smart Highways -- NeoLucida: Revisiting the Nineteenth Century -- Chapter 10: Data-Driven Disruption -- The Weather Company: The World's Most Data-Rich System -- Amazon: Related-Purchases System -- KBC: The Gap in the Market -- Chapter 11: Usage-Based Disruption -- Haier: From Anomaly to Innovation -- M-Pesa: A Bank in Your Phone -- Wibbitz: Texts into Videos -- Burberry: Walking into a Website -- Chapter 12: Price-Led Disruption -- Logan: Art of Unbundling.

Spotify: The Freemium Model -- ZipDial: Making Money Out of Free Products and Services -- Chapter 13: Added-Service Disruption -- Darty: 3.0 Customer Service -- Medissimo: Smart Pillboxes -- Allianz: The Penalty of Leadership -- Chapter 14: Partnership-Led Disruption -- Sixt and BMW -- Unexpected Alliances -- Quirky and General Electric -- Chapter 15: Brand-Led Disruption -- Tesco: Every Little Helps -- Marriott: Travel Brilliantly -- Zappos: Happiness Management -- Michelin: No Compromise -- Chapter 16: Insight-Driven Disruption -- L'Oréal: Beauty Rituals -- Big Bazaar: Chaos on Purpose -- Netflix: Knowing Customers Better than They Know Themselves -- SNCF: The Opinion Paradox -- Chapter 17: Business Model Disruption -- Apple: Leveraging Third-Party Assets -- Tesla: Stored Sunlight -- Alibaba: The Ultimate Ecosystem -- Airbnb: A World Without Strangers -- Chapter 18: Anticipation-Driven Disruption -- Mirai Nihon: The Future of Japan -- Inventing Tomorrow -- Part Three: Disruptive Brand Building -- Chapter 19: Disruption Strategy -- Imagining a Vision -- Hunting for Convention -- Creating Disruption -- Chapter 20: Disruption Live -- The Open Brief -- NURVE -- SNCF LIVE -- Conclusion -- Disruption What Ifs -- Exhibits -- Exhibit 1: The Disruption Symbols -- Exhibit 2: What Makes A Good What If? -- EXhibit 3: The Fifteen Paths to Innovation -- EXHIBIT 4: TBWA Partners for the Mirai Nihon Project -- Exhibit 5: The Mirai Nihon Off-Grid House -- Exhibit 6: The Story of the Disruption Word -- Disruption Before 1992 -- Disruption After 1996 -- Acknowledgments -- References -- Bibliography -- Index -- End User License Agreement.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.