Behavioural Economics.

Intro -- Title page -- Copyright -- Contents -- Acknowledgements -- Chap 1 - Empiricism returns -- The 2008 financial crash -- The disagreement between friends -- The mainstream bit -- Behavioural economics -- Methodology -- Where we go from here -- Summary -- Notes -- Chap 2 - Evolution and revolution -- The classical era -- The marginal revolution -- The emergence of "the master" (Skidelsky 2009) -- Developments in the 1950s -- Modern behavioural economics -- Summary -- Notes -- Chap 3 - Preferences -- Loss aversion -- The endowment effect -- The status quo bias -- The reflection effect -- Ambiguity aversion and seeking -- The discounted utility model -- Hyperbolic discounting -- Alternative models of intertemporal decision-making -- Summary -- Chap 4 - Processes -- Bounded rationality and satisficing -- Prospect theory -- Mental accounting -- The power of reference points -- Other simplifying heuristics -- Decision fatigue -- Cognitive load -- Two systems of thinking -- Summary -- Note -- Chap 5 - Participation -- Goodwill games: the empirical evidence -- Goodwill games: altruism, inequity aversion and reciprocity -- Goodwill games: culture -- Goodwill games: the players -- Goodwill games: other findings -- Goodwill games: real life -- Emotions -- Herding -- Summary -- Chap 6 - Persuasion -- The decoy effect -- The importance of defaults -- Framing -- Priming -- Anchoring -- The case of organ donation -- But the backlash -- Summary -- Chap 7 - Reflections -- Competition, high stakes and experience -- Aggregation -- Unnecessary -- Compassion -- Weird findings from WEIRD experiments -- The fundamental weakness? -- The future -- Summary -- Glossary -- References -- Index.

An introduction to the topic of behavioural economics for a beginning readership. It explains its approach and methodology and assesses its successes and weaknesses.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.