WetFeet Insider Guide to Careers in Advertising and Public Relations.

Intro -- Table of Contents -- The Industry at a Glance -- The Industry -- Overview -- The Bottom Line -- Inside an Advertising Agency -- The Making of an Ad -- Inside a Public Relations Agency -- The Making of a PR Campaign -- Industry Rankings -- Inside the Advertising Industry -- How the Advertising Industry Breaks Down -- Advertising Industry Trends -- Inside the Public Relations Industry -- How the Public Relations Industry Breaks Down -- Public Relations Industry Trends -- Adspeak -- The Advertising Agencies -- The Agencies -- Other Advertising and Interactive Marketing Agencies -- The Public Relations Agencies -- The Agencies -- Other PR Agencies -- On the Job -- Advertising Account Manager -- Advertising Media Planner -- Senior Advertising Copywriter -- Senior PR Account Executive -- The Workplace -- Lifestyle and Hours -- Culture -- Tr av el -- Compensation and Vacation -- Training -- Career Notes -- Insider Scoop -- Getting Hired -- The Recruiting Process -- Interviewing Tips -- Grilling Yourself -- Grilling Your Interviewer -- For Your Reference -- Advertising Resources -- Public Relations Resources.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.