Business Challenges in the Changing Economic Landscape - Vol. 2 : Proceedings of the 14th Eurasia Business and Economics Society Conference.

Intro -- Preface -- Eurasia Business and Economics Society (EBES) -- Contents -- Part I: Management -- Comparative Research on Leadership Profile of Estonian and Finnish Female Top Executives -- 1 Introduction -- 2 Studies on Leadership and Female Leadership -- 3 Research Methodology and Design -- 4 Overview of the Study Results and Discussion -- 5 Conclusion -- References -- Tools and Actions for Increasing the Effectiveness of the Strategy Implementation -- 1 Introduction -- 2 Literature Review -- 3 Data, Methods and Hypotheses -- 4 Research Results and Discussion -- 5 Conclusions -- References -- Importance of Hospital Way-Finding System on Patient Satisfaction -- 1 Introduction -- 1.1 Patient Satisfaction -- 1.2 The Patient Information System in Routing -- 1.2.1 Information Design -- 1.2.2 Wayfinding Design -- 1.2.3 Identification Design -- 2 Methodology -- 2.1 Aim Study -- 2.2 Data Collection Method and Tool -- 3 Findings -- 4 Conclusions and Recommendations -- References -- Managing Sustainability to Be First: The Toyota Case -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results -- 4.1 CSR Initiatives -- 4.2 Environmental Responsibility -- 4.3 Corporate Citizenship -- 5 Discussion and Conclusion -- References -- The Importance of the Evaluation of RandD in Relation to the Competitiveness of the Czech Republic -- 1 Introduction -- 2 Methodology -- 3 The Level of RandD in the Czech Republic and in the Countries of the European Union -- 3.1 The Status of Research and Development in the European Union -- 4 Case Study -- 4.1 University of South Bohemia in České Budějovice -- 4.2 Palacky University, Olomouc -- 4.3 Brno University of Technology -- 4.4 Summary -- 5 Conclusion -- References -- The Specific of Cartel Markets in the Countries of Developing Culture of Competition -- 1 Introduction.

2 Cartel Markets and Factors, Indicating Higher Risks of Market Exposure to Cartelization -- 3 The Characteristic Features of Markets with Increased Cartelization Risks in Lithuania -- 4 Conclusion -- References -- Methodological Assumptions for Creating a Model of Business Performance -- 1 Introduction -- 2 The Structure of the Business Model -- 3 Organizational Culture -- 4 Strategy of Organization -- 5 Organizational Structure -- 6 Integration Mechanisms -- 7 Leadership -- 8 Communication, Information Flow -- 9 System Thinking, System Action -- 10 Conclusions -- References -- Time Management and Stress Relationship in Terms of Health Sector Employees -- 1 Introduction -- 1.1 The Concept of Time -- 1.2 The Importance of Time -- 1.3 Types of Time -- 1.4 Time Traps -- 1.5 Time Management -- 1.6 Time Management and Techniques -- 2 The Concept of Stress -- 2.1 Symptoms of Stress -- 2.2 Phases of Stress -- 2.3 Sources of Stress -- 2.4 Methods of Coping with Stress -- 2.5 Description, Effects, Features and Reasons of Organizational Stress -- 2.6 Outcomes of Stress -- 3 The Relationship Between Time Management and Stress Factor from the Point of Employees -- 4 Conclusion -- References -- Problems and Constraints in the Process Approach Implementation in Organisations -- 1 Introduction -- 2 Process Approach Concept and Stages -- 3 Potential Obstacles and Threats Occurring While Implementing the Process Approach -- 4 Solutions Proposed to Facilitate the Process Approach Implementation -- 5 Conclusions -- References -- How to Attract Investments to Agricultural Enterprises in Latvia: Manager´s Perspective -- 1 Introduction -- 2 Characteristics and Classification of Investments -- 3 Investment Project Assessment Methods, Their Features -- 4 Possibilities to Attract Investment to Agricultural Enterprises -- 5 Conclusions -- References.

Economic and Social Implications of the Internet of Things in Europe in Relation to Business -- 1 Introduction -- 2 Economic Impact of IoT in Europe -- 2.1 Situation of ICT Industry in Europe -- 3 Economic Benefits and Risks of IoT in Relation to Business -- 3.1 Potential IoT Applications -- 3.2 Benefits of IoT -- 3.3 Risks of IoT -- 4 SWOT Analysis of Using IoT in Europe -- 5 Conclusion -- References -- Using Computer Methods to Identify the Factors Affecting the Management of an Urban Parking Lot -- 1 Introduction -- 2 Transportation in a City -- 3 Urban Parking -- 4 Research Object Characteristics -- 5 Optimizing the Light Signaling System Management -- 6 Parking Traffic Management -- 7 Conclusion -- References -- Part II: Marketing -- Creating a Conceptual Framework for Corporate Brand Positioning -- 1 Introduction -- 1.1 The Nature of Brand Positioning in Industrial Business -- 2 Corporate Brand Positioning and the Positioning Process -- 2.1 The Corporate Brand -- 2.2 Corporate Brand Positioning -- 2.3 The Elements of Corporate Brand Positioning and the Positioning Process -- 3 The Corporate Brand Positioning Process -- 3.1 Analysing the Current Situation -- 3.1.1 Analysing Own Brand -- 3.1.2 Analysing Customers and Market -- 3.1.3 Analysing Competition -- 3.2 Determining the Target Position -- 3.3 Achieving the Target Position -- 4 Synthesis of the Conceptual Framework -- 5 Summary -- References -- Why It Is Worth and What Is the Key to Support a Desired Corporate Reputation: A Review -- 1 Introduction -- 2 The Concept of Corporate Reputation -- 2.1 Reputation Heterogeneity -- 2.2 Defining Corporate Reputation -- 2.3 The Link Between Corporate Reputation, Image and Identity -- 2.3.1 Identity -- 2.3.2 Image -- 2.3.3 Differences Between Corporate Identity, Image and Reputation -- 3 A Value of Corporate Reputation -- 3.1 Tangible Value.

3.2 Intangible Value -- 4 Supporting a High Corporate Reputation -- 4.1 The Diversity of Approaches to Corporate Reputation Support -- 4.2 Dimensions of a High Corporate Reputation -- 4.3 Corporate Reputation Support in the Context of Brand Communication -- 5 Conclusion -- References -- E-Shop Offer as a Tool Creating Value for Customer -- 1 Introduction -- 2 Value for Customer in E-Commerce: General Concept -- 3 Creating Value for Customer with E-Shop Offer -- 4 E-Shop Offer as Tool Creating Value for Customer in Research -- 4.1 Research Methodology -- 4.2 The Importance of E-Shop Offer as Tool Creating Value for Customer -- 5 E-Shop Offer Trends -- 6 Conclusion -- References -- Relations Between Consumer Ethnocentrism, Cosmopolitanism and Materialism: Lithuanian Consumer Profile -- 1 Introduction -- 2 Theoretical Background -- 3 Research Methodology -- 4 Research Results -- 5 Conclusions -- References -- Understanding Economics and Marketing of Ecomuseums: An Exploration of a USA Sample -- 1 Introduction -- 2 Boundaries of the Concept Ecomuseum -- 3 Marketing of the Ecomuseum: The Importance of the Website -- 4 The Investigation of a USA Sample: The Profiling According to 2012´s Performances -- 5 Conclusion -- Appendix: Composition of Clusters -- References -- CLV Model Selection for Segmentation Perspective -- 1 Introduction -- 2 CLV Models -- 2.1 The Pareto/NBD and the BG/NBD Models -- 2.2 The BG/GCP Model -- 3 Evaluation Approach -- 4 Empirical Analysis -- 5 Conclusion -- References -- Sentiment Classification in Multiple Languages: Fifty Shades of Customer Opinions -- 1 Introduction -- 2 Methodology -- 3 Results -- 3.1 Results for All-in-One Multilingual Model -- 4 Conclusion and Discussion -- References -- Formal Marketing Planning and Performance: The Case of Transitional Economy -- 1 Introduction -- 2 Literature Review -- 3 Hypotheses.

4 Methodology -- 5 Findings and Discussion -- 5.1 Current Marketing Planning Practices in Macedonian Companies -- 5.2 Connection and Impact of Continuous Formal Marketing Planning on Business Performance -- 6 Summary and Conclusions -- References -- Cross-Cultural Issues in Social Networking Sites: Review of Research -- 1 Introduction -- 2 Definition and Development of Social Networking Sites -- 3 Methods -- 4 Results -- 4.1 Choice of National Cultures and Their Number -- 4.2 Choice of Social Networking Sites -- 4.3 Choice of Framework for Assessing National Culture -- 4.4 Research Objects and Methods Employed -- 5 Conclusion -- References -- Integrated Systems of Marketing Information as the Element of Modern Organization´s Management -- 1 Introduction -- 2 Essential Characteristics of Contents of Integrated System of Marketing Information -- 3 Functional Trends of Using of Integrated System of Marketing Information `Monolit: CRM´ -- 4 Functional Opportunities and Restrictions of `Monolit: CRM´ System -- 5 Conclusion -- References -- Formation of Marketing Mobility of Russian Institutions of Higher Education in the Market of Additional Educational Services -- 1 Introduction -- 2 Role of Marketing Mobility in Development of Institutions of Higher Education -- 3 Parameters of Marketing Mobility of Institutions of Higher Education -- 4 Conclusion -- References -- Institutional Approach to Territory Marketing -- 1 Introduction -- 2 Territory Marketing as a Reflection of Institutional Changes in Contemporary Economy -- 3 Institutional Instruments of Increasing Marketing Attractiveness of Territory -- 4 Distributional Policy of Region as Institutional Instrument of Territory Marketing -- 5 Conclusion -- References -- Part III: SMEs and Human Resources.

University Students´ Perceptions and Attitudes About Entrepreneurship and Their Intentions to Startup Businesses: Literature R.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.