Marketing Plan Templates for Enhancing Profits.
Material type:
- text
- computer
- online resource
- 9781631572753
- 658.8
- HF5415.K784 2016eb
Cover -- Contents -- Preface -- Overview -- Introduction -- Part I: Current Marketing Situation -- Chapter 1: Mission: Focus on Quality -- Chapter 2: Target Market: Describe Key Customers -- Chapter 3: Specialty: Compete on Strength -- Chapter 4: Suppliers: Delegate Weaknesses -- Part III: Marketing Mix Decisions -- Chapter 5: Products and Services: Offer Treasures -- Chapter 6: Distribution: Deliver Delight -- Chapter 7: Promotion: Trumpet Empathy -- Chapter 8: Pricing: Price as Valued -- Part III: Taking Action -- Chapter 9: Prospecting: Target Key Prospects -- Chapter 10: Customer Service: Reward the Best -- Chapter 11: Budgeting: Concentrate Resources -- Chapter 12: Action Plan: Jump into Action -- Appendix I -- Appendix II -- Appendix III -- Appendix IV -- Appendix V -- Appendix VI -- Appendix VII -- Notes -- Bibliography -- Index -- Ad page -- Backcover.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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