Building the Digital Enterprise : A Guide to Constructing Monetization Models Using Digital Technologies.

Cover -- Title Page -- Copyright Page -- Table of Contents -- List of Figures and Tables -- Foreword -- Preface -- Acknowledgments -- About the Author -- Notes on Contributors -- List of Abbreviations and Acronyms -- Book Structure -- PART I: The Era of Digital Ecosystems -- 1 Introduction - The Rise of Technological Ecosystems -- Chapter Introduction -- The Physical Economy, Digital Economy, and the Digital Ecosystem -- The Digital Impact on Monetization Strategies -- Definition of a Digital Ecosystem -- Definition of Vertical and Horizontal Value Chains -- Two-sided Platforms (TSPs) and Multi-sided Platforms (MSPs) -- Value Network Ecosystems -- Definition of the Digital Enterprise as a Monetization Unit -- Chapter Summary -- 2 From Physical Workplaces to Digital Workspaces -- Chapter Introduction -- The Human-Machine Interface -- The Digital User Experience (UX) and Customer Experience (CX) -- Definition of Digital Workspaces from an Ecosystem Perspective -- Definition of Digital Workspaces from a Human Perspective -- Design of Digital Workspaces -- Definitions of Digital Workspaces -- Digital Workspaces as Digital Platforms -- The Next Technological Era -- Chapter Summary -- PART II: Digital Enterprise in the Digital Economy -- 3 The Business Impact of Digital Technologies -- Chapter Introduction -- Case Studies of Common Digital Solutions -- 1. Government-funded Innovation-Digital Living Spaces and the Internet of Things Platform -- 2. Consumer Home Products Industry - Smart Home -- 3. Consumer Energy Industry - Smart Energy -- 4. Metropolitan Industry - Smart City -- 5. Consumer Electronics Industry - Smart Retail -- 6. Global Package Logistics Industry - Supply Chain Logistics Integration and e-Commerce -- 7. Consumer Goods Industry - Corporate Social Responsibility -- 8. Automotive Industry - Multi-channel Marketing.

9. Fast-moving Consumer Foods Industry - Crowdsourced Marketing -- 10. Software Gaming Industry - Hybrid Cloud -- 11. Hospitality Industry - Mobile Guest Services -- 12. Sportswear Industry - Wearables and Gamification -- 13. Financial Services Consumer Industry - Embedded Digital Payments -- 14. Healthcare Industry - Augmented Patient Sensor Feedback -- 15. Agriculture Industry - Geospatial Mobile Services - Citizen Safety -- 16. Emergency Assurance Industry - Disaster Recovery -- 17. Open Government - Open Data -- 18. Healthcare Industry - e-Medical Data Access Exchange for Connected Care -- 19. Medical Research Industry - Translation Research "Bench and Bedside" -- 20. Security Services Industry - Social Media Emergency Management -- 21. Consumer Products - Open Innovation Crowdsourcing -- 22. Automotive Power Industry - Smart Electric Cars -- 23. Aerospace Engineering Industry - Smart Maintenance -- 24. Financial Services Industry - Machine Learning and Data Analytics -- 25. Security Defense Industry - Cyber Defense -- Chapter Summary -- PART III: Digital Techniques and Practices -- 4 Techniques for Building Effective Digital Business Models -- Chapter Introduction -- Case Studies of Digital Business Models -- 1. Digital Retail Business Model - Enabling Digital Consumer Retail -- 2. Digital Financial Services Business Model - Innovation of Digital Financial Service -- 3. Digital Advanced Engineering Business Model - Advanced Product Lifecycle -- 4. Digital Hospitality Business Model - Enhancing Hospitality with Digital -- 5. Digital Government and Cities - Towards a Digital Society and Smart Cities -- 6. Digital Logistics Business Model - Smart Logistics -- 7. Digital Health Business Model - e-health and m-health -- Conclusion -- Chapter Summary -- 5 How to Build the Right Digital Enterprise for Payoff and Monetization -- Chapter Introduction.

Capabilities -- Operating Model Practices -- Market Unbundling and Rebundling -- Restructuring Capabilities -- Unbundling of Markets -- New Modular-layered Architectures -- Modularity and Layered Modular Architecture -- The Rise of Hyperscale Digital Enterprise -- Mechanisms for Scaling Digital Enterprise Adoption -- Comparison of Physical Object and Digital Object Characteristics -- Building Innovation Mechanisms in Digital Enterprise -- Building Adoption Mechanisms in Digital Enterprise -- Building Scaling Mechanisms in Digital Enterprise -- Scaling Mechanisms to Drive Self-Reinforcing Scaling Cycles -- Mechanisms for Monetizing Digital Enterprise Payback -- Digital Microeconomics and Digital Macroeconomics Mechanisms -- Operating Model Monetization Mechanisms to Drive Self-Reinforcing Monetization -- Growth Monetization Mechanisms to Drive Self-Reinforcing Monetization -- Terms and Conditions (Ts &amp -- Cs) Monetization Mechanisms to Drive Self-Reinforcing Monetization -- Community Monetization Mechanisms to Drive Self-Reinforcing Monetization -- Multi-channel Monetization Mechanisms to Drive Self-Reinforcing Monetization -- Industrial Standards and Interoperability Monetization Mechanisms to Drive Self-Reinforcing Monetization -- Specific Examples of Monetization Strategies -- Chapter Summary -- 6 Reflections on the Impact of Digital Practice -- Chapter Introduction -- A Quantified Life -- The Meaning of Good Data and Big Data -- The Digital Supply Chain -- The Digital Geotourist -- Digital Art, It's a Kind of Magic -- Toward a New Kind of Digital Privacy -- Chapter Summary -- Notes and References -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.