High Concept : Movies and Marketing in Hollywood.

Intro -- Acknowledgments -- 1. A Critical Redefinition: The Concept of High Concept -- The Entertainment Industries on High Concept -- The Critics on High Concept -- Economics, Aesthetics, and High Concept as "Post" Classical Cinema -- Micro- and Macro-Analysis: Style, Marketing, and Differentiation of Product -- The Look, the Hook, and the Book -- 2. Construction of the Image and the High Concept Style -- Advertising as an Influence on Style -- You've Got the Look": Perfect Images in High Concept -- Stars and Style -- Music as an Element of Style -- Excess in High Concept: The Promotional Music Video -- The High Concept Image: Character Types and Genre -- Style, Classical Hollywood, and the Art Cinema -- 3. High Concept and Changes in the Market for Entertainment -- The Marketplace and Traditional Definitions -- Conglomeration and Film Content: The Roadshow, The Youth Picture, The Blockbuster -- Uncertainly in the Marketplace: The Development of the Contemporary Industry Structure -- Differentiation of Product -- High Concept as Product Differentiation -- 4. Marketing the Image: High Concept and the Development of Marketing -- Changing Distribution Patterns -- Awareness Marketing: High Concept in Print -- Maintenance Marketing: Selling through Music and Product -- Merchandising and Ancillary Tie-ins -- 5. High Concept and Market Research: Movie Making by the Numbers -- The Growth of Market Research -- The Model of Market Research within the Film Industry -- Case Study: Determining Boxoffice Revenue -- Theorizing the Positive Influences on Boxoffice Gross -- Specification of the Model -- Estimation of the Model and Results -- Manipulation, Control, and High Concept -- Factors Influencing the Decline of Market Research -- 6. Conclusion: High Concept and the Course of American Film History -- The Transformation of the Auteur.

Television and the Ideological Agenda of High Concept -- The Alternatives to High Concept -- Notes -- Index.

No detailed description available for "High Concept".

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.